News
Hairdo trends of 2021 – It’s all about being unique!
Laura Aaltonen (@bylauracarita), the hairdo queen of Instagram, charms everyone with her fabulous skills. Laura’s expertise includes technical hairdos that…
Categories
Inspiration
WHAT DOES YOUR PRODUCT SELECTION SAY ABOUT YOUR SALON?
WHAT DOES YOUR PRODUCT SELECTION SAY ABOUT YOUR SALON? A salon’s product selection holds more significance than you’d initially think.…
Products
Home hair dye in a salon – does that make any sense?
The words ‘home dye’ usually give professional stylists the chills. Not because they are afraid of losing their jobs to…
News
Four Reasons Collection SS21: NO FILTER
Some are anticipating this year to be even worse than the last. You know, the year you’d all rather forget……
News
From the drawing board to the bathroom: the story of Four Reasons Original
From the drawing board to the salon: the story of Four Reasons Original I know life can be wonderful, sad,…
News
Four Reasons Original: A style journey from the 90s to the present day #swipemystyle
A new year kicks off with a new look. As changes often do, this made me a little melancholic and…
Collaboration Inspiration
Four Reasons ❤️ Saara Aalto
We ask you to welcome the newest addition to our family: singing sensation Saara Aalto joins forces with us. We…
News Products
Fabulous new trendy colors added to the popular Luxima Express tone range
Four new hit colors join the all-time favorite Silverfox tone in the Four Reasons Luxima Express tone range: Pearl Jam,…
News Products
New delicious trendy colors added to the Four Reasons Color Mask series
As we all know, our Color Mask products work best as a team – the pigment-rich shampoo gives your hair…
Inspiration Products
Top 3 most fabulous colors this fall – see the trendy tones for this season!
Fall is the time for new beginnings when your hair also requires gentle treatment and refreshing after the summer. If…
Inspiration
Four Reasons Collection Dreamer | Autumn 2020 – It’s time to get creative with fall hair!
Fall 2020 is a time for soul searching, self-discovery and empowerment. This fall is exceptional in every way, and people…
News
The “new normal” of professional stylists – how the COVID-19 pandemic affected hair salons in Finland
The global COVID-19 pandemic hit Finland in March 2020, causing an unprecedented state of emergency in our country as well…
