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93% of men worry about it. Only 19% know what’s behind it. Let’s talk about hair.

We ran a survey where men answered questions about hair, confidence and scalp wellbeing. The results were surprisingly clear: men…

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Hair Help Desk: 8 Reasons Behind Hair Loss Everyone Should Know

Hair loss can come down to a lot of different factors, even though it’s often assumed to be purely genetic.…

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Hair Help Desk: How Microcirculation Affects Hair Growth

You can’t grow something out of nothing and hair is no exception. Hair grows from the follicle, and it needs…

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Hair Help Desk: What Hair Loss Can (and Can’t) Be Fixed with Cosmetics

Hair loss is one of the biggest topics in haircare right now. People want straight answers: what actually works, and…

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You Can’t Train This: Pro Tennis Player Otto Virtanen on Where Real Confidence Comes From

Otto Virtanen is sitting back on the sofa, relaxed, hands resting in his lap. The shoot is about to start.…

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Hair Help Desk: The Scalp Routine You’ll Actually Stick To

When people start thinking about hair loss prevention or even just scalp care, the pattern is usually the same: first…

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Hair Help Desk: 4 Signs Your Scalp Is Asking for Help

A lot of people only start thinking about hair loss when the hairline begins to creep back or a bald…

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Hair Help Desk: how common is hair loss, really?

A lot of people think about hair loss. Some quietly worry about it. Very few actually say it out loud.…

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Hair Help Desk: 10 myths about hair loss (and what is actually true)

Hair loss tends to trigger the same chain reaction every time: a flicker of panic, a frantic Google search, and…

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Spring hair trends glow with light: Four Reasons Luminis Collection

Spring 2026 brings light, movement and contrast to hair. The Four Reasons Luminis collection brings together the season’s key hair…

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Original winter products capture the most desired scents of the season

This winter, people are seeking more than just effective seasonal products – they’re looking for experiences. Scents that spark emotion,…

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“Perfect tones and incredible shine” – stylists are raving about the new Luxima Gloss/Toner shades

When hairstylists get new products in their hands, they quickly notice whether they actually work. Luxima’s latest Gloss/Toner launch has…