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Four Reasons Professional Shots: Because Hair Deserves Its Own Cocktail Party

We’re living in an age where everything is personalized. From our playlists to our pizzas, it’s all about me, myself,…

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The unsung Heroes of hair salons – furniture that keeps you ergonomic

Other than your artistry and creativity, you also spend long hours on your feet and perform repetitive tasks that can…

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Understanding hair needs: moisturizing vs. structural repair

It’s vital to be able to identify your clients’ specific hair needs accurately. Understanding whether their hair requires moisturizing or…

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Greasy scalp no more: dry shampoos and scalp care for fresh hair days

It’s no secret: maintaining a fresh and balanced scalp is crucial for achieving enviable hair. However, the persistent battle against…

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The ultimate guide to scalp detox and deep cleansing

A healthy scalp is the key to gorgeous hair. Scalp detoxification and deep cleansing is the process of removing impurities,…

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Heat Protectants: The Essentials Every Hairdresser Needs

With all the heat-styling tools we (luckily) have today, protecting your clients’ hair is more important than ever. Let’s delve…

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Festival-ready hairstyles: unleash your inner glam

Festival season is coming, are we ready? It’s time to embrace the upcoming summer with captivating, beaded hairstyles that express…

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A sleek low bun for graduation day

Graduation, certificate distribution day… a dear child has many names. The end of school starts the wonderful and long-awaited summer,…

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Educators’ favorite Four Reasons Professional products

We created the Four Reasons Professional hair product line for you because you deserve something uniquely wonderful. Our products are…

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Spark up your blond hair with soft pastels – New spring shades added to the Color Mask line!

Are you familiar with Four Reasons Color Mask? Four Reasons Color Mask is your colored hair’s best friend. It won’t…

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Must-haves for your color collection – toning Color Mask products belong in a hair salon

Toning products have many uses! What do your hair stylist colleagues use Four Reasons Color Masks for, what kinds of…

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The hottest hair trends for spring and summer 2023 – layered haircuts and bold colors!

Four Reasons DUETS Collection SS23 presents the hottest hair trends for this spring and summer. Layers as well as bright…