Education
Color Placement – a fusion of color and cut
The idea behind the color placement technique is to create contrast and strong, clear color segments that highlight the best…
Categories
News
Cheers to a thousand Optima hairdressers!
Four Reasons Optima hair color has been fantastically well received. Optima is now used in more than a thousand hair salons in Finland!
News
Stylists’ wishes come true with Four Reasons Professional
Four Reasons Professional products have been designed to meet the demanding needs of hair professionals and they are made from high-quality, vegan ingredients.
News
Four Reasons Nature – Natural luxury
Four Reasons Nature is luxury created for your hair by nature. It consists of certified natural cosmetics made in Finland.
News
Four Reasons defends your right to feel beautiful
Read the story of Four Reasons growing from the ugly duck to a strong brand that wants to defend everyone’s right to feel beautiful.
Inspiration
Four Reasons Tutorial: Mermaid Braid
Check tutorial for trendy Mermaid Braid! Finish the style with new Four Reasons Professional products.
Products
Hair stylists tested Four Reasons Optima for the first time – read their experiences & comments!
Before the official launch, we invited hair stylists to come to our studio to try Optima on real models over a few days in Helsinki. We wanted to hear what stylists thought about our latest innovation!
News
Four Reasons Professional – pure premium, for you and your hair
You know yourself and what you like. You show your strengths and dare to be who you really are. We created Four Reasons Professional product line for you, because you deserve something uniquely wonderful.
Inspiration
How to recycle all of our products used in salon work
We choose recyclable packaging materials, use appropriate packaging symbols and communicate ways to help people responsibly use and recycle our products. See how to recycle all of our products used in salon work.
News
From wishes to reality: Optima is here!
We interviewed our educator Harri Paananen about the recently launched Optima hair color. Harri is also responsible for the product development of our technical product portfolio.
