News Products

WINNER: Bio-Molecule Repair® Treatment Is The Best Strengthening conditioner

🎉 Good news! 🎉 The winners of the 2024 Universal Beauty Awards have been announced… and spoiler alert: Four Reasons…

News Products

Podium-ready products: Four Reasons shining in the spotlight of beauty competitions

Awards and competitions are where new products stand to gain the spotlight, captivating the attention of industry insiders. Winning or…

News Products

Brand responsibility under scrutiny – what is responsible nowadays?

How to distinguish a responsible hair care product? From packaging labels? From the INCI list? From the information provided on…

News Products

How to fully utilize Bio-Molecule Repair™ technology in the salon

Four Reasons Professional Bio-Molecule Repair™ is a new hair protection and repair technology for salons. Sara Kumpulainen, product development coordinator…

News Products

Creating New – The Story Behind Bio-Molecule Repair™

A new technological innovation, Four Reasons Professional Bio-Molecule Repair™, brings to the market a novel approach to thinking about hair…

News Products

TikTok famous matcha arrives in salons – this is the newest trend in bleaching!

Matcha tea and Matcha latte are in the past, now on the wave of trends is Four Reasons Matcha Bleach…

News Products

A closer look at the new Four Reasons Bio-Molecule Repair™ products

Discover the new innovation that provides the perfect tool for chemical treatments. Four Reasons Bio-Molecule Repair™ Protect Spray is a…

News Products

New cutting-edge technology for hair professionals: Bio-Molecule Repair™

How often do you think about the material you work with daily? When in good condition, hair is a very…

News Products

Mullet or long bob? Four Reasons ERAS Collection SS24 brings the ’90s back

Spring 2024 is here, and so is the boldly rugged ’90s. The eras of trends regularly circle around, and only…

News Products

Renewed Four Reasons Professional series brings new hair technology to salons

Have you heard about the Renewal of the Professional series and its new technical products? Four Reasons Professional products have…

News Products

Easy bun updo for festivities

Buns are timeless hairstyles, versatile, and surprisingly easy to modify. Curls create a very texturized base for the updo, and…

News Products

Four Reasons Original Blow-Dry Fluid is the Best Styling Primer of the Year!

The professional hair and beauty magazine Pinni organizes the annual Nordic Hair Star contest and gala, where hair professionals are…