News Products
It’s Official: Award-Winning Volume by Four Reasons!
One of Finland’s most popular women’s magazines, Eeva, highlighted this year’s best, most effective and loved beauty products. Among the…
Categories
News Pro Content Products
Did you know this about gel? The multitasking styling hero works great under heat too
Four Reasons Professional Design Gel is a gel-based styling product that gives hold, shine, and flexibility—without crunch or stickiness. While…
News Pro Content Products
Glass Hair 2.0 – Can a TikTok Hit Be Turned into Salon Service?
The beloved TikTok trend isn’t going anywhere; glass hair is alive and thriving. In its 2.0 version, it’s all about…
News Pro Content
Four Reasons is Finland’s Best Wholesale Distributor in the Hairdressing Industry!
We are thrilled to share the outstanding results from the recent brand image survey conducted in Finland this spring by…
Inspiration News Pro Content
Glass hair shine hits salons: new Luxima Gloss/Toner is here soon!
Smooth, light-reflecting hair is everywhere right now. The trend isn’t going anywhere, but its execution just got an upgrade. Now,…
News
Finnish Haircare Innovation Wins Top International Award
Four Reasons Professional Bio-Molecule Repair Treatment continues its winning streak – now officially at the top of the global haircare…
News
WE DID IT! 💙 Pure Detox power duo is the Best Shampoo & Conditioner of the Year
Remember when we announced we had made it to the finals of Sweden’s most prestigious beauty competition? The results are…
News Pro Content
Four Reasons Professional Bio-Molecule Repair is the most awarded hair care line
The Four Reasons Professional Bio-Molecule Repair® line has been collecting praise and awards since its launch, making it one of…
News Pro Content
Pure Detox Nominated in Sweden’s Most Prestigious Beauty Competition
Swedish Beauty Awards is Sweden’s largest and most prestigious beauty and cosmetics event. The 2025 gala will be held for…
News Pro Content
The Hair Trends of 2025 are here! See the New Four Reasons Fusion Collection
In 2025, trends are full of new possibilities – cuts, colors, and styling merge to create surprising and bold looks.…
News
Bio-Molecule Repair® Serum Chosen as Year’s Best Hair Product by Eeva Magazine
The year is almost wrapped up, and the best beauty products of 2024 were chosen in the November issue of…
Inspiration News Pro Content
The New Trendy Optima Mahogany Shades Are Available!
The now available Optima Mahogany shades of the Four Reasons Optima Intense range are designed with muted tones and sit…
