Did you know a little twist is all it takes to create completely new shades for your hair? Even...
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The Hair Trends of 2025 are here! See the New Four Resons Fusion Collection
In 2025, trends are full of new possibilities – cuts, colors, and styling merge to create surprising and bold looks. Layered structures and dimensions can be revealed boldly, showcasing every aspect of the client’s personality.
Blog
Inspiration Products
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Create Your Own Color: Mix and Match Color Masks to Create Brand-new Shades
Inspiration Products
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Color Mask Matchmaker: Take the Quiz and Find Your Shade
Four Reasons Color Mask is an easy way to freshen up your hair color, enhance your current shade or...
Inspiration Products
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Everyone’s doing it.. Have you heard of hair cycling yet?
Scalp care is having a serious moment! Premium-level treatments for the scalp started gaining popularity in Japan about ten...
Pro Content Products
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How to Maintain Blonde Hair and Neutralize Yellow Tones
When yellow pigments start to show through, they can be balanced out with violet pigments. Keep blonde hair bright...
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Four Reasons Professional Bio-Molecule Repair is the most awarded hair care line
The Four Reasons Professional Bio-Molecule Repair® line has been collecting praise and awards since its launch, making it one...
Pro Content Products
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How to Create the Perfect Blowout
Airy, voluminous blow-out looks are the trend of today.. and actually, yesterday and tomorrow, too. “Blow-out look” is a...
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Pure Detox Nominated in Sweden’s Most Prestigious Beauty Competition
Swedish Beauty Awards is Sweden’s largest and most prestigious beauty and cosmetics event. The 2025 gala will be held...
Pro Content Products
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Are Metal and Mineral Deposits Affecting Your Clients’ Hair?
External factors impact hair condition and and affect chemical treatments. And that’s to be taken seriously! Metals and minerals...
Inspiration Pro Content Products
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Fuller and Voluminous Hair – How to Achieve Volume Without Frizz
When a client with thick hair asks for volume, or someone with thinner, more fine hair wishes a fuller...
Education Inspiration Pro Content
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What Does It Take to Be a PRO Hairstylist – The Keys to Success
Professionalism doesn’t happen by itself. What truly sets a skilled hairstylist apart and elevates them to PRO level? It’s...
Inspiration Pro Content Products
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Hair Product Scents Are Both Trending and Terrifying – What’s the Right Fragrance Compromise?
The right scent can turn a simple hair care routine into a moment of indulgence—something many of us actually...
Pro Content Products
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The Unpredictable Early Spring Weather Takes a Toll on Hair – Recommend Products That Tackle Challenging Weather Conditions
The right hair care routines maintain hair Year-Round. Spring-winter weather chaos can confuse the hair too: harsh frosts dry...
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