The right hair care routines maintain hair Year-Round. Spring-winter weather chaos can confuse the hair too: harsh frosts dry...
Four Reasons Professional
Bio-Molecule Repair
Four Reasons Professional Bio-Molecule Repair® line products protect, repair, and maintain the function of the cuticle layer and repair internal damages of the hair so that the difference can be felt and seen.
Four Reasons Professional
Bio-Molecule Repair
Four Reasons Professional Bio-Molecule Repair® line products protect, repair, and maintain the function of the cuticle layer and repair internal damages of the hair so that the difference can be felt and seen.
Four Reasons Professional
Bio-Molecule Repair
Four Reasons Professional Bio-Molecule Repair® line products protect, repair, and maintain the function of the cuticle layer and repair internal damages of the hair so that the difference can be felt and seen.
Four Reasons Professional Bio-Molecule Repair® Products
For Professionals
With Four Reasons, you gain professional grade products and a partner committed to your success, continuous development, personalized support, and a community that shares your values.
Join the Hair Professional community that supports your success!
For Distributors
Joining hands with us is a way into a world of possibilities. With Four Reasons, you’re part of a fabulous community that’s got your back, front, and even those hard-to-reach places.
Ready to let your hair down and join the Four Reasons family? It’s a party, and you’re the guest of honor.
The Hair Trends of 2025 are here! See the New Four Resons Fusion Collection
In 2025, trends are full of new possibilities – cuts, colors, and styling merge to create surprising and bold looks. Layered structures and dimensions can be revealed boldly, showcasing every aspect of the client’s personality.
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Helsinki Waves – How to Create the Most Durable Party Hairstyles
When parties often last well into the early hours, a hairstyle’s durability plays a big role. Nobody wants curls...
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The Hair Trends of 2025 are here! See the New Four Reasons Fusion Collection
In 2025, trends are full of new possibilities – cuts, colors, and styling merge to create surprising and bold...
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Bio-Molecule Repair® Serum Chosen as Year’s Best Hair Product by Eeva Magazine
The year is almost wrapped up, and the best beauty products of 2024 were chosen in the November issue...
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Hair Art Wows at an Art Museum – See the Photos and Get Inspired
Even a windy autumn day couldn’t ruin the hairstyles of two models as they arrived at the Didrichsen Art...
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The New Trendy Optima Mahogany Shades Are Available!
The now available Optima Mahogany shades of the Four Reasons Optima Intense range are designed with muted tones and...
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More Production in Finland! Four Reasons No Nothing Aerosols to Be Produced in Finland
In 2024, the production of Four Reasons No Nothing series aerosol products has largely been transferred to Finland: from...
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Now you get to try the latest styling and volume products from Four Reasons Professional!
Four Reasons Professional is Renewing – And You Get to Be the First to Try Three New Styling and...
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Four Reasons Color Mask color chart shows exactly what result you’ll get
When a client’s hair color needs a slight refresh, or you want to tone an existing color in a...
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How to take care of your curls and make them pop?
All curls are beautiful, whether they’re waves, tight curls, or anything in between. But how can you empower yourself...
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Four Reasons Original Scalp Products Go Cardboard-Free and Scalp Scrub Shampoo Gets a New Package
Good news for all fans of the Four Reasons Original Scalp series! Our highly appreciated Original Scalp products have...
Pro Content
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Color Chart Aids in Shade Selection: Upcoming Optima Mahoganies
Achieving desired shades is significantly easier when you have a wide and versatile color family at your disposal. The...
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