Four Reasons is a Nordic hair cosmetic brand with a mission to make everyone feel great about themselves. 100 % vegan, responsibly produces professional hair products, for the love of people’s individual beauty.

For Professionals

With Four Reasons, you gain professional grade products and a partner committed to your success, continuous development, personalized support, and a community that shares your values.

Join the Hair Professional community that supports your success!

GET TO KNOW US

For Distributors

Joining hands with us is a way into a world of possibilities. With Four Reasons, you’re part of a fabulous community that’s got your back, front, and even those hard-to-reach places.

Ready to let your hair down and join the Four Reasons family? It’s a party, and you’re the guest of honor.

LEARN MORE

The Hair Trends of 2025 are here! See the New Four Resons Fusion Collection

In 2025, trends are full of new possibilities – cuts, colors, and styling merge to create surprising and bold looks. Layered structures and dimensions can be revealed boldly, showcasing every aspect of the client’s personality.

DISCOVER

 

Find products for you,
to look like the real you.

 

DISCOVER

 

Find products for you,
to look like the real you.

DISCOVER

 

Find products for you,
to look like the real you.

DISCOVER

Blog
Inspiration Products

Skinification is the next big thing everyone should know about

We treat our faces with care – exfoliating, toning, massaging with a Gua Sha stone, moisturizing, applying sun protection,...

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News

WE DID IT! 💙 Pure Detox power duo is the Best Shampoo & Conditioner of the Year

Remember when we announced we had made it to the finals of Sweden’s most prestigious beauty competition? The results...

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Inspiration Products

Create Your Own Color: Mix and Match Color Masks to Create Brand-new Shades

Did you know a little twist is all it takes to create completely new shades for your hair? Even...

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Inspiration Products

Color Mask Matchmaker: Take the Quiz and Find Your Shade

Four Reasons Color Mask is an easy way to freshen up your hair color, enhance your current shade or...

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Inspiration Products

Everyone’s doing it.. Have you heard of hair cycling yet?

Scalp care is having a serious moment! Premium-level treatments for the scalp started gaining popularity in Japan about ten...

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Pro Content Products

How to Maintain Blonde Hair and Neutralize Yellow Tones

When yellow pigments start to show through, they can be balanced out with violet pigments. Keep blonde hair bright...

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News Pro Content

Four Reasons Professional Bio-Molecule Repair is the most awarded hair care line

The Four Reasons Professional Bio-Molecule Repair® line has been collecting praise and awards since its launch, making it one...

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Pro Content Products

How to Create the Perfect Blowout

Airy, voluminous blow-out looks are the trend of today.. and actually, yesterday and tomorrow, too. “Blow-out look” is a...

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News Pro Content

Pure Detox Nominated in Sweden’s Most Prestigious Beauty Competition

Swedish Beauty Awards is Sweden’s largest and most prestigious beauty and cosmetics event. The 2025 gala will be held...

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Pro Content Products

Are Metal and Mineral Deposits Affecting Your Clients’ Hair?

External factors impact hair condition and and affect chemical treatments. And that’s to be taken seriously! Metals and minerals...

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Inspiration Pro Content Products

Fuller and Voluminous Hair – How to Achieve Volume Without Frizz

When a client with thick hair asks for volume, or someone with thinner, more fine hair wishes a fuller...

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Education Inspiration Pro Content

What Does It Take to Be a PRO Hairstylist – The Keys to Success

Professionalism doesn’t happen by itself. What truly sets a skilled hairstylist apart and elevates them to PRO level? It’s...

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