Perms are back in the salon. Or did they ever really leave? Today’s perms are expected to feel more...
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Spring and summer hair trends glow with light: Four Reasons Luminis Collection
Spring 2026 brings light, movement and contrast to hair. The Four Reasons Luminis collection brings together the season’s key hair trends, where Scandinavian minimalism meets layering and a bold attitude.
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The Ultimate Solution for Repairing and Protecting Damaged Hair
Damaged hair can compromise the results of coloring and other chemical treatments, styling, and overall client satisfaction. Chemical treatments,...
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Hair Help Desk: New Styling Heroes for Fine Hair That Needs Texture and Body
Fine or easily flattened hair simply needs the right products. The kind that add something to the look without...
Inspiration Products
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Bring Out the Curls! How to Build a Routine That Works for Waves and Curls
If your curl routine is not quite right, curls tend to let you know fast. The good news is...
Inspiration Pro Content Products
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The Ultimate Wax Guide: How to Choose the Right Wax for Every Client
Wax is a true go-to in a hairdresser’s styling kit. It can be used to build texture, control shape,...
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Four Reasons Wins Two Best of the Year Awards from magazine Pinni
Over 100 tested products, 12 categories, and a panel of top hair industry professionals judging what truly works. In...
Inspiration Products
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93% of men worry about it. Only 19% know what’s behind it. Let’s talk about hair.
We ran a survey where men answered questions about hair, confidence and scalp wellbeing. The results were surprisingly clear:...
Inspiration Products
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Hair Help Desk: 8 Reasons Behind Hair Loss Everyone Should Know
Hair loss can come down to a lot of different factors, even though it’s often assumed to be purely...
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Limited Edition! Four Reasons Original Summer Keeps UV Rays at Bay
When the warm days arrive, we spend more time outside enjoying summer. Some of us might even end up...
Inspiration Pro Content Products
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Hair Help Desk: How Microcirculation Affects Hair Growth
You can’t grow something out of nothing and hair is no exception. Hair grows from the follicle, and it...
Inspiration Pro Content Products
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Hair Help Desk: What Hair Loss Can (and Can’t) Be Fixed with Cosmetics
Hair loss is one of the biggest topics in haircare right now. People want straight answers: what actually works,...
Inspiration
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You Can’t Train This: Pro Tennis Player Otto Virtanen on Where Real Confidence Comes From
Otto Virtanen is sitting back on the sofa, relaxed, hands resting in his lap. The shoot is about to...
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