Four Reasons PRO


Four Reasons PRO


Hair artist,

You are a part of life’s most important moments, both in everyday life and in celebrations. You are an artist and hair is your medium. In your hands, even the wildest hair dreams become true. Your job is to make others shine. To make them feel stunningly beautiful.

This is for you:

Thank you.

At Four Reasons, we can’t imagine a greater honor than to be part of those moments. To contribute to those magical encounters, even just a hair’s breadth. To support you, just as you support your own clients.

We want to offer more than just tools you can rely on. We want to create products and services that inspire you and help you do your best time after time. We want to be a community you can lean on when things get tough. We want to offer training that pushes you forward and encourages you to be bold and innovative.

Four Reasons is a community of passionate hair stylists whose mission is to make everyone feel gorgeous as themselves. 100% vegan, sustainably produced professional hair products, made with love for people’s individual beauty.

Four Reasons
We love the real you


Our services support your success

Here are at least four reasons to choose Four Reasons as your partner. If you’d like to hear even more reasons, we’ll be happy to tell you all about them. 

#1 Supporting your success at work


We want to help the hair salons to flourish! We offer you all the products you’ll need in your salon work, training that supports your professional development and services that help you boost those sales. We will do everything we can to help you succeed. 

#2 Continuous development


We make sure you are always aware of the latest trends and techniques before your clients ask for them. We live and breathe the hair salon industry, and we consider it a matter of honor to inspire you and help you develop your professional skills.

Learn about our training!

#3 Personal services


Our clients are served by real people. We visit you in person, answer the phone, chat on social media – wherever you are. Whether you’re looking for a new color recipe, consultation help with the products or just a comforting shoulder, we’re right here. 

Learn more and contact us!

#4 A community of shared values


Four Reasons is a hair salon community that is passionate about hair and whose mission is to make everyone feel gorgeous as themselves. We support one another and help make people’s wildest hair dreams come true – out of love for people’s individual beauty.

Join our Facebook community!


We take responsibility.

A hair product or even a visit to the hair salon is not a necessity. We can make do without them.

Hair however is a part of our identity, it plays a part in our mood, it is a way to express yourself. It’s important for many of us that our hair reflects what we feel we are. That is why we don’t use just any old hair products. We want to do our part in promoting responsible production and sustainable consumption. Our long-term development work aims at creating products with a life cycle built on responsible choices that are based on sustainable development.

Take a look at our sustainability goals, accomplishments and our sustainability report of 2021 in here.

Four Reasons as a company


Established in 1997, Miraculos Oy is the largest company in Finland specializing in the sales, marketing and import of the hair salon sector’s products and services. Our own brand, Four Reasons, is the most successful line of salon cosmetics by many indicators; half of Finnish women use products of the range and, in addition to Finland, it’s available in 15 export countries.  

In addition to the Four Reasons products and training services aimed at professional hair stylists, our product range includes popular international hair cosmetics brands, such as Paul Mitchell and Olaplex. 

Miraculos is part of the family-owned Finnish Transmeri Group with a turnover of EUR 222 million in 2020. In all, the group employs more than 750 people.

Thanks, complaints or love?

Our products are made for you, so it is important for us to hear what you think. Ask about our products or share your feelings.

Contact us