A Proud Finn: Four Reasons attitude means talking straight, sugar and sisu

18.8.2021, Mira

People say that Finns are the happiest people on Earth (on dark winter mornings we highly doubt this). Oh, the land of a thousand lakes, home to the world’s strongest women, integrity and Four Reasons.

For us, Finland as our home country means that everyone can be exactly who they are, as well as this dark, slightly twisted sense of humour, which is also typical of us.

What do we Finns have that others don’t? We thought about this long and hard and wrote down four things we are proud of. If you’ve never met a Finn or you are a Finn but are not sure what it really means, check these out.

#1 Even my attitude has an attitude.

Our strengths include forthrightness and empathy, we are always on your side. Of all Finnish proverbs, our favourite is “Rehellisyys maan perii”, meaning “The honest shall inherit the earth”. We’re always ready to cheer others on and we know that things don’t always work out according to plan. In our opinion, imperfection, uniqueness and small flaws are what make us beautiful.

Our goal is to turn your bad hair days into good and good hair days into great. You know those mornings when your eyelids weigh a tonne, you’re out of coffee and your hair seems to have a life of its own? Sometimes life is rough. How about you get your clothes off and jump in the shower? Fresh body, fresh mind.

#2 Super into all that green stuff!

We try to do our best for our planet. I think that us being Finnish contributes to this passion – the roar of our homeland’s rapids, the coastal wind and mossy forests live within us.

If we can take care of this natural beauty with our choices, we’ll do it without second thought. Four Reasons products are locally produced and packed in materials that are as ecological as possible. At our Finnish factory, we use 100% renewable green energy.

Read more about the sustainability of our products here.

#3 Loving me, loving you.

Finns prefer keeping quiet to chitchatting about nothing at all. Small talk is foreign to most of us, and we only engage in it if there’s no other way out. We’d like to suggest that from now on, we be frank with each other.

We won’t be telling you that these hair products are going to save your life or grow back the hair on the bald spot on your head. They won’t. However, we can promise that they contain more effective agents and less of all that’s unnecessary, they are 100% vegan and make all of your hair days a tiny bit better.

#4 If I don’t succeed at first, I just fix my hair and try again.

All Finns are familiar with the concept of sisu, grit. It’s about persistence, willpower and relentlessness – the power to push through, no matter what. This tenacious desire flowing in our veins combined with a thirst for continuous development is what makes us who we are.

Our products have been examined, developed and tested by the most innovative Finnish minds at our office and factory. The result: products with an insurmountable price-quality ratio and luxuriously effective ingredients that are greener than green when it comes to sustainability and have unbeatable character.

At this point, it might be good to remind you of our least favorite Finnish proverbs. They’re ”Omakehu haisee” (literally: “Self-praise stinks”) and ”Ken kuuseen kurkottaa, se katajaan kapsahtaa” (“Whoever reaches high falls hard”). When there’s reason for praise, let’s give praise. And when your dreams are high, aim high.



Mira on ihana, tunteikas tukkajumalatar, joka yllättää aina loputtomalla luovuudellaan. Tämä kuplivan iloinen persoona ja lahjakas luonnonlapsi on aivan killeri kirjoittaja. Tarkka ja pedantti, tunnollinen energiapakkaus!