Explore the possibilities: versatile selection of technical products

Developed for professionals who want precision and reliability in every aspect of their work.

From our advanced hair colors and strong variety of bleaches to our high-quality curling treatments, each product is designed to support your expertise and help you achieve gorgeous results. Experience the difference with Four Reasons technical products and give your customers exactly what they are asking!

We offer an excellent selection of technical products for all salon work. Thanks to our product development process that always operates from the hair stylist’s point of view, we create products that are easy to use, dependable and reflecting the latest trends of the industry. Our technical products are also developed with the productivity of the stylist’s work in mind – a little goes a long way with our formulas, the pricing is sensible and the processing times short.

“You can always trust that the products work as intended and concentrate on expressing your creativity without limitations.”

OPTIMA – beautiful, fresh and modern

Four Reasons Optima is the color of your dreams. It works as a permanent and as a semi-permanent color, never looks painted on or over-saturated even though the shades are exceptionally deep. Optima is pleasant to use with everyday salon work, as the rich formula has been designed to be very easily mixed and applied. The shades are easy to understand and easy to mix or use alone. The result is always a beautifully tone-rich and shiny color.


LUXIMA – hair color for unique, vibrant and multi-toned results

Based on toned pigments, the composition of Four Reasons Luxima reveals the subtle differences in depth in the base and creates a three-dimensional impression. This always makes the end result unique, exceptionally vibrant and multi-toned – exactly what today’s customers want.



Our range of bleaches includes solutions for all bleaching tasks of a salon, such as major color changes, foil highlighting and bleaching roots. The Hydroshield technology of the Four Reasons Hydrobleach bleaching agent protects hair from damage, making several consecutive dyes possible. The most intense bleaching results can be achieved by using Four Reasons Ultralift 9+ bleach. All of our bleaches are fragrance-free and vegan.


Curling Agents

With our modern high-quality Four Reasons curling agents you can provide your customers with exactly the curls they want, taking individual needs into consideration. Four Reasons Shape is a perm solution for all curling treatments that can be adjusted according to hair type. The product’s three different strengths can be mixed together to create the optimal result and bouncy curls for all hair types. The completely fragrance-free and ammonia-free Four Reasons Multiwave line is the perfect fit for creating beautiful, flexible curls for people with sensitive skin. Both lines are vegan.


Direct Dye and Color Protection

The toning Four Reasons Color Mask products have been developed for dyed hair and can fulfill many different needs and wishes. Four Reasons Color Mask is an up-to-date selection of toning hair products that accentuate the color of your hair in a subtle or bold way. Their conditioning, vegan and pigment-rich composition extends the life of the hair color and keeps it intense.



The fragrance-free Four Reasons Oxid oxidizers can be used with all Four Reasons technical products that require an oxidizer. Four Reasons Optima Oxid oxidizers are meant to be used with Four Reasons Optima color range. Both oxidizer lines work with all Four Reasons bleaching agents. See further instructions in the user manual. Both oxidizer lines are available in 5 different concentrations: 1.5%, 3%, 6%, 9% and 12%.

Four Reasons Color Lock

Four Reasons Color Lock

Four Reasons Color Lock is a treatment spray for longer-lasting hair color which closes the surface layer of the hair and locks in the color pigment, neutralizing the pH of the hair. It corrects the moisture balance in the hair and makes it easier to comb.

Always recommended the product when dying with a hair color requiring a developer, particularly with blonde tones.
The active ingredient, fermented coffee bean extract, contains plenty of antioxidants and polyphenols that stop the oxidation process taking place in the hair during the coloring process.

Instructions for use:
After rinsing off the color and washing the hair, towel-dry and apply the treatment spray evenly everywhere in the hair, emulsify lightly and let sit for 3 minutes. Rinse and continue the usual treatment.

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