When hairstylists get new products in their hands, they quickly notice whether they actually work. Luxima’s latest Gloss/Toner launch has…
Four Reasons Professional Design Gel is a gel-based styling product that gives hold, shine, and flexibility—without crunch or stickiness. While…
The beloved TikTok trend isn’t going anywhere; glass hair is alive and thriving. In its 2.0 version, it’s all about…
We are thrilled to share the outstanding results from the recent brand image survey conducted in Finland this spring by…
August brings a new rhythm. Holidays fade into the background, and it’s time to face hair that’s spent the summer…
Smooth, light-reflecting hair is everywhere right now. The trend isn’t going anywhere, but its execution just got an upgrade. Now,…
When the warm days arrive, many of us spend more time outdoors enjoying the summer vibes—and some might even find…
When yellow pigments start to show through, they can be balanced out with violet pigments. Keep blonde hair bright and…
The Four Reasons Professional Bio-Molecule Repair® line has been collecting praise and awards since its launch, making it one of…
Airy, voluminous blow-out looks are the trend of today.. and actually, yesterday and tomorrow, too. “Blow-out look” is a popular…
Swedish Beauty Awards is Sweden’s largest and most prestigious beauty and cosmetics event. The 2025 gala will be held for…
External factors impact hair condition and and affect chemical treatments. And that’s to be taken seriously! Metals and minerals in…
