News Pro Content
NEW! Four Reasons PRO Tools expands its range with professional brushes
They’re finally here! The Four Reasons PRO Tools range is expanding with a versatile selection of professional brushes. The new…
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News Pro Content
How to Talk to Clients About Scalp Care and Recommend the Right Tonic
A healthy scalp provides a good environment for hair growth. Hair professionals are in an ideal position to help clients…
News Pro Content Products
Conditioner or Treatment? The New Professional Bio-Molecule Repair™ Conditioner Completes the Haircare Routine
The new and much-requested Four Reasons Professional Bio-Molecule Repair™ Conditioner has arrived, completing the Bio-Molecule Repair™ routine with the addition…
Pro Content Products
Perm Is Back! how to Choose the Right Perming Treatment
Perms are back in the salon. Or did they ever really leave? Today’s perms are expected to feel more modern,…
Pro Content Products
The Ultimate Solution for Repairing and Protecting Damaged Hair
Damaged hair can compromise the results of coloring and other chemical treatments, styling, and overall client satisfaction. Chemical treatments, heat…
Inspiration Pro Content Products
The Ultimate Wax Guide: How to Choose the Right Wax for Every Client
Wax is a true go-to in a hairdresser’s styling kit. It can be used to build texture, control shape, define…
Inspiration Pro Content Products
Hair Help Desk: How Microcirculation Affects Hair Growth
You can’t grow something out of nothing and hair is no exception. Hair grows from the follicle, and it needs…
Inspiration Pro Content Products
Hair Help Desk: What Hair Loss Can (and Can’t) Be Fixed with Cosmetics
Hair loss is one of the biggest topics in haircare right now. People want straight answers: what actually works, and…
Education Pro Content
Hair Help Desk: Less talk, more science. New technology for hair loss
Have you heard of DNCG Complex® technology for preventing hair loss? And the more important question: is it just a…
Pro Content Products
Hair Help Desk: Start the Scalp & Hair Loss Conversation Right
Hair loss is often something people deal with on their own. It’s the kind of worry that quietly creeps into…
Education Pro Content
Hair Help Desk: “So.. how bad is it?” – Barber Miia on Talking About Men’s Hair Loss
At the barbers clients tend to ask one question surprisingly often. Not right when they sit down, but usually after…
Education Pro Content
Hair Help Desk: Understanding Hair Loss – Causes, DHT and Research-Backed Actives
Expert Review: What Do We Know About Male Hair Loss Today? Male hair loss is one of the most common…
