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Intensely dreamy hair color at home – How to avoid mistakes in using direct dye!

19.8.2021, Meri

Are you dreaming of Tuuli’s colorful locks or a bold split dye? You can create a bright and intense tone at home by using direct dye. Direct dye is fun and easy to use, but to get the perfect result, make sure to avoid the following pitfalls. Follow these instructions to avoid mistakes when using direct dye!

Direct dyes are products that allow you to switch up your hair color to a shockingly bright tone in a blink of an eye. However, if it’s your first time using this kind of product, be sure to act with caution. Even if you are experienced in using direct dyes it’s always a good idea to remind yourself on how to use them. If you are even a little bit unsure of the process you are getting yourself into, you should take your business to a professional. But if you are a do-it-yourself kinda person at heart, read these instructions and you will be ready to tackle any color.

Here you can find more information on which Color Mask product you should choose.


Well planned is half done – believe us

There are a few things that you should take into consideration before starting your dying process to avoid the worst fails. First of all: use gloves! You probably wouldn’t want your skin to look like a Smurf or My Little Pony after you’re done with your hair? We thought so. Remember to cover all light-colored surfaces and replace your pillowcase with something other than your favorite white case.

To be the brightest and clearest, the direct dye requires a light base. Only a few of us have naturally completely blond hair, so normally light and bright results require bleaching before applying direct dye. You can also try the direct dye, for example, on white paper before dying your hair. This way you can make sure the color is what you want it to be.


Let’s dye!

Always apply the direct dye to clean hair. Apply the dye to dry hair if you want to get a more intense result and to damp hair if you’re going for a more subtle tone. However, as a general rule, we recommend applying the dye to towel-dried hair. To get the most even color that is rich in pigment, first wash your hair with deep cleansing shampoo, such as Four Reasons Original Deep Cleanse Shampoo without conditioner. The processing time of the direct dye affects the result: the longer you let the dye sit, the more intense the finish.

Four Reasons Color Mask Intense products are direct dyes that work as intensive treatment and result in an a V-I-B-R-A-N-T and intense tone and stunning shine. If you wish, you can mix the product with a colorless conditioner to create a more pastel tone. With the Intense direct dye, you can create fun and versatile styles for your hair, from split dye to a block color of the front of your hair. By experimenting with different tones and mixing them with each other or with a conditioner, you can create the style that suits you best!

The Color Mask Intense product line comes in four different bright tones: Blue, Fuchsia, Pink, and Violet. Color Mask Intense direct dyes care for the hair, providing the hair with a stunning shine thanks to their plant-based active ingredients. An abundance of high-quality pigment gives your hair an intense end result that lasts long and fades beautifully. The products are also 100% vegan!


DIY Picasso or a muse who relies on the hair stylist?

If you have never tried direct dye or toning, you should consult your hair stylist before trying it out for the first time.

On the other hand, if you are a direct dye veteran or a DIY Picasso, just boldly grab a Color Mask Intense bottle and start painting! However, we do recommend that you bleach your hair at a salon to get an evenly light base for you to create your own perfect style.


Don’t forget to maintain the color!

The aftercare for hair that has been toned with direct dye requires at least as the same amount of dedication as the dyeing itself. Wash your hair as infrequently as possible with cool water if you want the color to last a really long time. Color Mask Intense is very long lasting, so you can count on long-lasting results, as long as you also take care of your hair.

When necessary, maintain the color when washing your hair, for example, by applying a ready-made mix. You can make a color maintaining mix, for example, by mixing your favorite conditioner into Color Mask Intense direct dye.

Try to avoid hair straighteners or curling irons when possible, as the heat wears out both the hair and color. So, instead of using a curling iron, curl your hair over night by using a belt from your dressing gown or panties (yes, you read that correctly).


Meri on kuluttajamarkkinointitiimin idearikas ja lahjakas sisältömarkkinoija, joka ei koskaan missaa deadlinea mutta yllättää luovuudellaan. Aina tyylikäs ajatustenlukija heittäytyy täysillä jokaiseen projektiin ja on jo hoitanut homman, kun muut vasta suunnittelee.