News

From the drawing board to the bathroom: the story of Four Reasons Original

From the drawing board to the salon: the story of Four Reasons Original I know life can be wonderful, sad,…

News

Four Reasons Original: A style journey from the 90s to the present day #swipemystyle

A new year kicks off with a new look. As changes often do, this made me a little melancholic and…

News Products

Fabulous new trendy colors added to the popular Luxima Express tone range

Four new hit colors join the all-time favorite Silverfox tone in the Four Reasons Luxima Express tone range: Pearl Jam,…

News Products

New delicious trendy colors added to the Four Reasons Color Mask series

As we all know, our Color Mask products work best as a team – the pigment-rich shampoo gives your hair…

News

The “new normal” of professional stylists – how the COVID-19 pandemic affected hair salons in Finland

The global COVID-19 pandemic hit Finland in March 2020, causing an unprecedented state of emergency in our country as well…

News

The hottest hairstyle this spring: assertive

Spring 2020 hairstyles include strong influences from the 1960s. Hairstyles in the 60s showed great variation from the very sophisticated…

News

Cheers to a thousand Optima hairdressers!

Four Reasons Optima hair color has been fantastically well received. Optima is now used in more than a thousand hair salons in Finland!

News

Stylists’ wishes come true with Four Reasons Professional

Four Reasons Professional products have been designed to meet the demanding needs of hair professionals and they are made from high-quality, vegan ingredients.

News

Four Reasons Nature – Natural luxury

Four Reasons Nature is luxury created for your hair by nature. It consists of certified natural cosmetics made in Finland.

News

Four Reasons defends your right to feel beautiful

Read the story of Four Reasons growing from the ugly duck to a strong brand that wants to defend everyone’s right to feel beautiful.

News

Four Reasons Professional – pure premium, for you and your hair

You know yourself and what you like. You show your strengths and dare to be who you really are. We created Four Reasons Professional product line for you, because you deserve something uniquely wonderful.

News

From wishes to reality: Optima is here!

We interviewed our educator Harri Paananen about the recently launched Optima hair color. Harri is also responsible for the product development of our technical product portfolio.