Fine or easily flattened hair simply needs the right products. The kind that add something to the look without weighing down the mood. The new Four Reasons BASE styling products bring structure, texture and hold without leaving hair sticky or stiff. Spray, shape and finish. Your good hair day is already coming together.
Don’t be afraid to style it
Not all hair naturally lifts, bends and stays exactly where you put it in the morning. Fine hair in particular can fall flat quickly, even when you’ve put plenty of time and thought into styling it.
That’s where texture-building products come in. They make hair easier to work with, add just the right amount of grip and help your style keep its shape. The goal isn’t a rock-hard helmet. It’s an airy, lived-in look that feels effortless and looks seriously good.
Volume and texture
Four Reasons BASE Thickening Spray is a volumizing and texturizing styling spray that instantly gives hair more body and makes it easier to style. The matte finish looks relaxed and natural, without making hair feel overly done.
Spray onto towel-dried or dry hair and style however you like. For maximum lift, blow-dry while lifting the hair with your fingers. Sprayed onto dry hair, it quickly adds texture and gives the style a rougher, more undone finish.
It’s a great pick for fine hair that wants more size without any heavy feeling.
Volume and hold from one can
Four Reasons BASE Bodifying Hairspray gives your style strong hold, volume and texture. It works as a finishing spray, but it’s also great for building more body while you style.
Spray at the roots when you want extra lift. Mist lightly through the lengths to bring out more texture. Finish the whole style with an even spray from around 20–25 centimetres away.
Style it now, change your mind later
Four Reasons BASE Shaping Paste is a matte hair wax that gives strong hold without leaving hair hard or crunchy.
Warm a small amount thoroughly between your palms and apply to dry hair. Work it through the hair first, then finish the visible sections, ends and hairline.
Thanks to the flexible formula, you can reshape your style throughout the day. Neat in the morning, more relaxed by the afternoon and something completely different by the evening.
