News Products

Four Reasons Original Blow-Dry Fluid is the Best Styling Primer of the Year!

The professional hair and beauty magazine Pinni organizes the annual Nordic Hair Star contest and gala, where hair professionals are…

News Products

Notice of Legislative Changes Regarding Our Products

The European Commission has introduced a new regulation concerning cosmetics legislation, which will result in the prohibition of several ingredients…

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Sustainability report 2022 – Better well-being for hair salons

A visit to a hair salon always does good, both internally and externally – as anyone who has ever sat…

News Products

The range of Four Reasons technical products will expand with the addition of a new liquid color line – introducing Optima Liquids!

We’re adding a new color line called Optima Liquids to the popular Four Reasons Optima color range. Four Reasons Optima…

Inspiration News

The hottest hair trends for spring and summer 2023 – layered haircuts and bold colors!

Four Reasons DUETS Collection SS23 presents the hottest hair trends for this spring and summer. Layers as well as bright…

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Here are the best hair products of 2022!

Every year, various media outlets give awards to the best cosmetics products. Here are the best Four Reasons hair products…

Inspiration News

Get upside down: Hair trends of autumn 2021 break rules

Think about what would make you happy right now. Do that, instead of doing what you should. The hair trends…

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4 Reasons to pamper your hair with certified natural cosmetics

Natural cosmetics have found their way into Finnish bathrooms and make-up bags with a bang. What’s the all hype about…

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Wonderful weirdness pampering day: frolics, pampering, and merry moments!

In connection with the launch of the Original product line in the spring, we organized an Ihana outous (wonderful weirdness)…

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Our favorite f-words: fabulous, fierce, and functional, but what else does Four Reasons have to offer?

We take our role as a beauty industry rebel seriously, and we know that it is our responsibility to act…

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Hairdo trends of 2021 – It’s all about being unique!

Laura Aaltonen (@bylauracarita), the hairdo queen of Instagram, charms everyone with her fabulous skills. Laura’s expertise includes technical hairdos that…

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Four Reasons Collection SS21: NO FILTER

Some are anticipating this year to be even worse than the last. You know, the year you’d all rather forget……