Four Reasons BASE®

Grow your confidence.

Q: When should you take care of your scalp?
A: Before you have to.

If you want to hold on to your hair, the smartest move is to start early. The scalp defines the conditions in which hair either stays strong or loses vitality.

Four Reasons BASE is for men who want to take control of scalp wellbeing before the hairline starts to go its own way. A clear three-step routine makes hair and scalp care effortless. Wash. Strengthen. Finish. DONE.

Four Reasons BASE wash and care products will be available in May, and the styling products in the autumn.

DNCG Complex® technology

The performance is powered by DNCG Complex® technology, which combines three scientifically studied active ingredients. They work directly on hair follicle wellbeing and scalp balance. The active ingredients support the hair’s natural growth cycle and help prevent premature hair loss.

Four Reasons BASE products in petrol blue bathroom

Diaminopyrimidine Oxide
→ Helps to support the attachment of the hair root to the scalp.
→ Acts by preventing excessive hardening of collagen around the hair follicle, which can facilitate hair attachment and reduce shedding.

Niacinamide
→ Balances the scalp.
→ Calms irritation and strengthens the skin’s protective barrier.
→ Restores the natural balance of the scalp.

Caffeine
→ Stimulates the scalp.
→ Promotes oxygen and nutrient supply to the hair follicle.
→ Supports stronger and healthier hair growth.

Result: GROWTH
DNCG Complex® promotes stronger and healthier hair.
→ Helps prevent hair loss.
→ Supports scalp health.
→ Creates better conditions for hair growth.

4 reasons to choose BASE

#1 Control
You take control of your hair before things get out of hand. No guessing what’s happening on your scalp next.

#2 Routine
A clear three-step routine that turns into a habit. BASE makes hair and scalp care effortless, so the products actually get used. Wash. Strengthen. Finish. Done. Nothing extra. Because you don’t need it.

#3 Relief
You can finally breathe easy instead of watching your scalp do whatever it wants. Proven technology does the work and supports a balanced scalp.

#4 Confidence
A clean, good-smelling and straightforward way to hold on to your hair. You’re allowed to take care of yourself. When your scalp feels good, you feel better. Self-care belongs to every man.

Signature Scents

Step into a new dimension of hair care. The signature scents of BASE products elevate your daily routine into a refined experience – leaving your hair looking its best and helping you feel confident every day.

PURE NORDIC

BASE Anti-Hairloss Shampoo, BASE THE Serum, BASE Hair & Body Wash

ARCTIC DEPTH

BASE Cool Control Shampoo

URBAN VERDE

BASE Thickening Spray, BASE Shaping Paste, BASE Bodifying Hairspray