Finnish hair expertise is shining bright on the international stage. Four Reasons BASE™ Anti-Hairloss Shampoo and Four Reasons Professional Volume Spray have both made it to the finals of the international Pure Beauty Awards 2026. Two products, two finalist spots and plenty to celebrate.
Founded in 2001, the Pure Beauty Awards is one of the beauty industry’s longest-running international awards. The competition entered an exciting new era in 2026, as the Pure Beauty Global Awards and Pure Beauty Awards UK joined forces to create one worldwide event. This year, prizes will be awarded across 21 categories covering the many corners of the beauty industry.
All entries are reviewed by the Pure Beauty editorial team, who select the products they believe have true winning potential. From there, the winners are chosen through two routes. An independent panel of beauty industry experts names its Judges’ Choice favourites, while beauty fans around the world crown the Readers’ Vote winners.
Volume that caught the world’s attention
Four Reasons Professional Volume Spray is competing in the Best Hair Prep or Styling Product category.
Volume Spray is a good hair day in a bottle. It combines the flexible hold of a finishing spray with the body-boosting power of a volumising spray. The ultra-fine formula gives slippery hair and styles craving extra volume plenty of texture, airiness and long-lasting support, while allowing the hair to move naturally.
The invisible starch in the formula adds fullness and texture without weighing the hair down. The result is volume you can see and feel, with staying power that keeps up with whatever the day brings.
BASE Anti-Hairloss Shampoo takes on a timely hair concern
Four Reasons BASE™ Anti-Hairloss Shampoo is in the running for Best Hair and Scalp Product.
Hair loss and changes in the hairline are becoming a concern for more and more people. BASE Anti-Hairloss Shampoo makes it easy to start a routine that supports scalp wellbeing. It cleanses effectively and helps create the ideal scalp environment for strong, healthy-looking hair.
At the heart of the formula is DNCG Complex® technology, which brings together three researched active ingredients: diaminopyrimidine oxide, niacinamide and caffeine. Together, they help support scalp balance and the hair’s natural growth cycle while helping to prevent premature hair loss.
Cast your vote for the Four Reasons finalists
Now it is your turn to choose your favourites. The Readers’ Vote is open until 18 September 2026, and Four Reasons is represented in both hair care categories.
Vote for FOUR REASONS, BASE ANTI-HAIRLOSS SHAMPOO in the Best Hair and Scalp Product category and FOUR REASONS, PROFESSIONAL VOLUME SPRAY in the Best Hair Prep or Styling Product category.
VOTE FOR THE FOUR REASONS FINALISTS
The winners will be revealed on 15 October at the Pure Beauty Awards ceremony, held at London’s Grosvenor House Hotel.
