Over 100 tested products, 12 categories, and a panel of top hair industry professionals judging what truly works. In Pinni magazine’s Best of the Year testing, Four Reasons took home wins in two categories: High Speed Hair Dryer was awarded Best Styling Tool of the Year, and No Nothing Sensitive Working Hairspray was named Best Finishing Product of the Year.
Styling Tool of the Year: Four Reasons High-Speed Hair Dryer
When a hair dryer is genuinely good, you notice it right away. It makes the working day lighter, speeds up drying, and feels effortless to use. Four Reasons High-Speed Hair Dryer impressed the professionals with exactly these qualities.
The jury praised the dryer for being lightweight, quiet, and powerful. Its clarity also received special mention: no unnecessary maze of buttons, no complicated settings, just a tool that works beautifully in everyday salon life.
“I was absolutely amazed by this hair dryer. It is extremely good and surprised me because it is completely different from what I’ve been used to before.”
“Excellent, not too many buttons. Very clear and works extremely well.”
“Best price-performance tool. Why? Lightweight, powerful, and easy to use. Fast drying without complicated settings. Extra points for the diffuser/airflow diffuser included.”
Four Reasons High-Speed Hair Dryer combines a brushless motor, lightweight design, and ionic technology. The result is fast drying, less static, and a beautiful shine for the hair. It is designed for the modern hair professional who values speed, control, and a pleasant user experience in every blow-dry of the working day.
And the looks did not go unnoticed either.
“Quiet and lightweight. My clients fell in love with it too. The appearance, including the colour, received compliments.”
We know. It is pretty cute.
Finishing Product of the Year: Four Reasons No Nothing Sensitive Working Spray
The second win went to a product that does its job without any extra fuss. Four Reasons No Nothing Sensitive Working Spray is a fragrance-free hairspray that is perfect for finishing and working styles when you want hold without a stiff, crunchy feel.
The jury praised the product for its fine mist, airy finish, and fragrance-free formula.
“A fine mist spray, an excellent fragrance-free product for working and finishing all kinds of hair and styles.”
“Also suitable for sensitive scalps and people sensitive to fragrances. Gives hold while leaving the hair airy.”
“Timeless and unisex, suitable for many users. A guaranteed trusted favourite.”
Sensitive Working Hairspray sets, finishes, and adds shine without fragrance or a rough feel. Hair is left soft and movable, while the style stays in place. The product also provides protection against humidity and UV rays, making it a reliable choice for everyday styling as well as more demanding updos.
The No Nothing range has been developed especially for sensitive skin, fragrance-sensitive users, and anyone who wants to reduce their exposure to fragrances and chemical irritants. All hair products in the range have been awarded the Allergy Label by the Finnish Allergy, Skin and Asthma Federation.
“Easy to work with, gave enough hold, and the fragrance-free formula was a positive feature.”
Four Reasons No Nothing Sensitive Volume Texture Spray also deserves a special mention for winning silver.
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Four Reasons on suomalainen kauneusalan kapinallinen. Kuljemme eturintamassa monimuotoisuuden puolesta ja puolustamme jokaisen oikeutta kauneuden kokemukseen. Inspiroimme ja voimaannutamme ihmisiä arvostamaan itseään sellaisena kuin kukin on – ihanan epätäydelllisenä – ja tarjoamme työkaluja positiivisen minäpuheen vahvistamiseen.
