News
Hairdo trends of 2021 – It’s all about being unique!
Laura Aaltonen (@bylauracarita), the hairdo queen of Instagram, charms everyone with her fabulous skills. Laura’s expertise includes technical hairdos that…
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News
Four Reasons Collection SS21: NO FILTER
Some are anticipating this year to be even worse than the last. You know, the year you’d all rather forget……
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From the drawing board to the bathroom: the story of Four Reasons Original
From the drawing board to the salon: the story of Four Reasons Original I know life can be wonderful, sad,…
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Four Reasons Original: A style journey from the 90s to the present day #swipemystyle
A new year kicks off with a new look. As changes often do, this made me a little melancholic and…
News Products
Fabulous new trendy colors added to the popular Luxima Express tone range
Four new hit colors join the all-time favorite Silverfox tone in the Four Reasons Luxima Express tone range: Pearl Jam,…
News Products
New delicious trendy colors added to the Four Reasons Color Mask series
As we all know, our Color Mask products work best as a team – the pigment-rich shampoo gives your hair…
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The “new normal” of professional stylists – how the COVID-19 pandemic affected hair salons in Finland
The global COVID-19 pandemic hit Finland in March 2020, causing an unprecedented state of emergency in our country as well…
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The hottest hairstyle this spring: assertive
Spring 2020 hairstyles include strong influences from the 1960s. Hairstyles in the 60s showed great variation from the very sophisticated…
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Cheers to a thousand Optima hairdressers!
Four Reasons Optima hair color has been fantastically well received. Optima is now used in more than a thousand hair salons in Finland!
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Stylists’ wishes come true with Four Reasons Professional
Four Reasons Professional products have been designed to meet the demanding needs of hair professionals and they are made from high-quality, vegan ingredients.
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Four Reasons defends your right to feel beautiful
Read the story of Four Reasons growing from the ugly duck to a strong brand that wants to defend everyone’s right to feel beautiful.
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Four Reasons Professional – pure premium, for you and your hair
You know yourself and what you like. You show your strengths and dare to be who you really are. We created Four Reasons Professional product line for you, because you deserve something uniquely wonderful.
