Inspiration
Hairstyle trends of summer 2021 – Check out Laura Aaltonen’s tips!
Laura Aaltonen’s hair styling courses have long been super popular. The courses are also popular this spring; regardless of the…
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Inspiration Products
The cause of oily hair can be found in your scalp | How to make your flat hair clean and voluminous
An oily scalp is often to blame for flat and lifeless hair. Just like everyone else, we’ve had our fair…
Inspiration
The Dos & Don’ts of home dyeing – Read a hairdresser’s tips for coloring your hair at home!
Forget the unfortunate attempts during your teenage years and warnings of your hairdresser! It is possible to succeed in home…
Inspiration
4 x the sweetest look of the year | Hair tutorials for the perfect 90s look
It’s time to update hairstyles from the 90s to this decade. Are you looking for inspiration? Do you want to…
Inspiration
6 tips to treat your damaged and brittle hair
Is your hair lackluster, brittle, or chemically treated? You are not alone. Damaged hair is a very common issue (even…
Inspiration
WHAT DOES YOUR PRODUCT SELECTION SAY ABOUT YOUR SALON?
WHAT DOES YOUR PRODUCT SELECTION SAY ABOUT YOUR SALON? A salon’s product selection holds more significance than you’d initially think.…
Collaboration Inspiration
Four Reasons ❤️ Saara Aalto
We ask you to welcome the newest addition to our family: singing sensation Saara Aalto joins forces with us. We…
Inspiration Products
Top 3 most fabulous colors this fall – see the trendy tones for this season!
Fall is the time for new beginnings when your hair also requires gentle treatment and refreshing after the summer. If…
Inspiration
Four Reasons Collection Dreamer | Autumn 2020 – It’s time to get creative with fall hair!
Fall 2020 is a time for soul searching, self-discovery and empowerment. This fall is exceptional in every way, and people…
Inspiration
Four Reasons Pro Awards highlight the impressive skills of hairstyling professionals – see the winning images!
To brighten up the unusual situation facing salons in the middle of the COVID-19 pandemic, Four Reasons organized a hair…
Collaboration Inspiration
Fragrance-free wedding hairstyles are a positive surprise
While weddings represent the fulfillment of a dream for many customers, the wedding hairstyle may turn into the worst nightmare of…
Inspiration
Bleach or lightening hair color?
The first rays of spring sun are an annual sign of stocking up on bleach and updating your hair lightening…
