Inspiration Products

The cause of oily hair can be found in your scalp | How to make your flat hair clean and voluminous

An oily scalp is often to blame for flat and lifeless hair. Just like everyone else, we’ve had our fair…

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The Dos & Don’ts of home dyeing – Read a hairdresser’s tips for coloring your hair at home!

Forget the unfortunate attempts during your teenage years and warnings of your hairdresser! It is possible to succeed in home…

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4 x the sweetest look of the year | Hair tutorials for the perfect 90s look

It’s time to update hairstyles from the 90s to this decade. Are you looking for inspiration? Do you want to…

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6 tips to treat your damaged and brittle hair

Is your hair lackluster, brittle, or chemically treated? You are not alone. Damaged hair is a very common issue (even…

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WHAT DOES YOUR PRODUCT SELECTION SAY ABOUT YOUR SALON?

WHAT DOES YOUR PRODUCT SELECTION SAY ABOUT YOUR SALON? A salon’s product selection holds more significance than you’d initially think.…

Collaboration Inspiration

Four Reasons ❤️ Saara Aalto

We ask you to welcome the newest addition to our family: singing sensation Saara Aalto joins forces with us. We…

Inspiration Products

Top 3 most fabulous colors this fall – see the trendy tones for this season!

Fall is the time for new beginnings when your hair also requires gentle treatment and refreshing after the summer. If…

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Four Reasons Collection Dreamer | Autumn 2020 – It’s time to get creative with fall hair!

Fall 2020 is a time for soul searching, self-discovery and empowerment. This fall is exceptional in every way, and people…

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Four Reasons Pro Awards highlight the impressive skills of hairstyling professionals – see the winning images!

To brighten up the unusual situation facing salons in the middle of the COVID-19 pandemic, Four Reasons organized a hair…

Collaboration Inspiration

Fragrance-free wedding hairstyles are a positive surprise

While weddings represent the fulfillment of a dream for many customers, the wedding hairstyle may turn into the worst nightmare of…

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Bleach or lightening hair color?

The first rays of spring sun are an annual sign of stocking up on bleach and updating your hair lightening…

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Four Reasons Tutorial: Mermaid Braid

Check tutorial for trendy Mermaid Braid! Finish the style with new Four Reasons Professional products.