News

Four Reasons Professional – pure premium, for you and your hair

You know yourself and what you like. You show your strengths and dare to be who you really are. We created Four Reasons Professional product line for you, because you deserve something uniquely wonderful.

News

From wishes to reality: Optima is here!

We interviewed our educator Harri Paananen about the recently launched Optima hair color. Harri is also responsible for the product development of our technical product portfolio.