Education Products
This is how you choose the right bleach and succeed!
Bleaching hair is still very trendy. Our range of bleaches includes solutions for all the bleaching services of a hair…
Categories
Inspiration Products
Spark up your blond hair with soft pastels – New spring shades added to the Color Mask line!
Are you familiar with Four Reasons Color Mask? Four Reasons Color Mask is your colored hair’s best friend. It won’t…
Inspiration Products
Must-haves for your color collection – toning Color Mask products belong in a hair salon
Toning products have many uses! What do your hair stylist colleagues use Four Reasons Color Masks for, what kinds of…
Inspiration News
The hottest hair trends for spring and summer 2023 – layered haircuts and bold colors!
Four Reasons DUETS Collection SS23 presents the hottest hair trends for this spring and summer. Layers as well as bright…
Inspiration Products
CURLS, CURLS, CURLS! Four tips for enhancing your curls
Curls, coils, waves – you name it! All kinds of curls are equally lovely and need the right kind of…
Inspiration
Why you should let a professional color your hair
After visiting a hair salon, have you caught yourself thinking: “I wish I always looked this refreshed!” Great hair boosts…
Products
Will you choose Optima, Luxima or both?
The Four Reasons Optima and Luxima color lines offer endless possibilities for the creative colourist to create the most stunning…
Products
NEW! The perfect tool for grey coverage – Optima Total for professional use
The Four Reasons Optima color product range has been developed based on hair stylists’ wishes, and it provides a wide…
Inspiration
3 beautiful and easy hairstyles for special occasions: Could one of these be your new go-to style?
Learning to do your hair for a special occasion can be a real pain, and many will end up booking…
Inspiration
How to fix dry and rough hair at home: 4 + 1 tips for healthier hair
Dry hair, the biggest hair issue (or at least the most persistent) of our time. Most of us have suffered…
Inspiration Products
Toning at home is worth the effort: Color Masks refresh your hair color between salon visits
Why doesn’t hair dye tend to last in the hair? This is the eternal question that keeps our minds occupied…
Events Inspiration
Cover photos are for everyone! Say goodbye to homogeneous magazine imagery and read 8 fabulous stories
Let’s fight against the standardized world of cover photos together! We joined Ina Mikkola in her Sweet Spot venue and…
