We’re adding a new color line called Optima Liquids to the popular Four Reasons Optima color range. Four Reasons Optima…
Say No to products that remain on the shelves week in week out. Say No to the customer who is…
Finns are exceptionally sensitive to fragrances: almost one in three people say they experience symptoms if exposed to excessive amounts…
Bleaching hair is still very trendy. Our range of bleaches includes solutions for all the bleaching services of a hair…
Are you familiar with Four Reasons Color Mask? Four Reasons Color Mask is your colored hair’s best friend. It won’t…
Toning products have many uses! What do your hair stylist colleagues use Four Reasons Color Masks for, what kinds of…
Four Reasons DUETS Collection SS23 presents the hottest hair trends for this spring and summer. Layers as well as bright…
Curls, coils, waves – you name it! All kinds of curls are equally lovely and need the right kind of…
After visiting a hair salon, have you caught yourself thinking: “I wish I always looked this refreshed!” Great hair boosts…
The Four Reasons Optima and Luxima color lines offer endless possibilities for the creative colourist to create the most stunning…
The Four Reasons Optima color product range has been developed based on hair stylists’ wishes, and it provides a wide…
Learning to do your hair for a special occasion can be a real pain, and many will end up booking…
