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See what products won the best Finnish orofessional haircare award
Pinni is a prestigious Finnish hair industry magazine that focuses on hair fashion, trends, and businesses in the hair industry.…
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Original winter products capture the most desired scents of the season
This winter, people are seeking more than just effective seasonal products – they’re looking for experiences. Scents that spark emotion,…
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How winter affects hair – and how professionals can save it
The first glance out the window says a lot: the overnight drop in temperature has covered the street in a…
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It’s official: award-winning volume by Four Reasons!
One of Finland’s most popular women’s magazines, Eeva, highlighted this year’s best, most effective and loved beauty products. Among the…
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“Perfect tones and incredible shine” – stylists are raving about the new Luxima Gloss/Toner shades
When hairstylists get new products in their hands, they quickly notice whether they actually work. Luxima’s latest Gloss/Toner launch has…
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Did you know this about gel? The multitasking styling hero works great under heat too
Four Reasons Professional Design Gel is a gel-based styling product that gives hold, shine, and flexibility—without crunch or stickiness. While…
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Glass hair 2.0 – can a TikTok hit be turned into salon service?
The beloved TikTok trend isn’t going anywhere; glass hair is alive and thriving. In its 2.0 version, it’s all about…
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Four Reasons is Finland’s best wholesale distributor in the hairdressing industry!
We are thrilled to share the outstanding results from the recent brand image survey conducted in Finland this spring by…
Pro Content Products
Back to work! How to guide your client when their hair is craving tone and shine
August brings a new rhythm. Holidays fade into the background, and it’s time to face hair that’s spent the summer…
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Glass hair shine hits salons: new Luxima Gloss/Toner is here soon!
Smooth, light-reflecting hair is everywhere right now. The trend isn’t going anywhere, but its execution just got an upgrade. Now,…
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Summer hair SOS: tips for protecting hair in the Sun
When the warm days arrive, many of us spend more time outdoors enjoying the summer vibes—and some might even find…
Inspiration Products
Mix and Match! How to create your perfect shampoo and conditioner combo
Both your scalp and your hair lengths deserve individual attention. One scalp may feel tight, another gets oily in no…
