Inspiration Products
Skinification is the next big thing everyone should know about
We treat our faces with care – exfoliating, toning, massaging with a Gua Sha stone, moisturizing, applying sun protection, and…
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News
WE DID IT! 💙 Pure Detox power duo is the Best Shampoo & Conditioner of the Year
Remember when we announced we had made it to the finals of Sweden’s most prestigious beauty competition? The results are…
Inspiration Products
Create Your Own Color: Mix and Match Color Masks to Create Brand-new Shades
Did you know a little twist is all it takes to create completely new shades for your hair? Even the…
Inspiration Products
Color Mask Matchmaker: Take the Quiz and Find Your Shade
Four Reasons Color Mask is an easy way to freshen up your hair color, enhance your current shade or try…
Inspiration Products
Everyone’s doing it.. Have you heard of hair cycling yet?
Scalp care is having a serious moment! Premium-level treatments for the scalp started gaining popularity in Japan about ten years…
Pro Content Products
How to Maintain Blonde Hair and Neutralize Yellow Tones
When yellow pigments start to show through, they can be balanced out with violet pigments. Keep blonde hair bright and…
News Pro Content
Four Reasons Professional Bio-Molecule Repair is the most awarded hair care line
The Four Reasons Professional Bio-Molecule Repair® line has been collecting praise and awards since its launch, making it one of…
Pro Content Products
How to Create the Perfect Blowout
Airy, voluminous blow-out looks are the trend of today.. and actually, yesterday and tomorrow, too. “Blow-out look” is a popular…
News Pro Content
Pure Detox Nominated in Sweden’s Most Prestigious Beauty Competition
Swedish Beauty Awards is Sweden’s largest and most prestigious beauty and cosmetics event. The 2025 gala will be held for…
Pro Content Products
Are Metal and Mineral Deposits Affecting Your Clients’ Hair?
External factors impact hair condition and and affect chemical treatments. And that’s to be taken seriously! Metals and minerals in…
Inspiration Pro Content Products
Fuller and Voluminous Hair – How to Achieve Volume Without Frizz
When a client with thick hair asks for volume, or someone with thinner, more fine hair wishes a fuller feeling,…
Education Inspiration Pro Content
What Does It Take to Be a PRO Hairstylist – The Keys to Success
Professionalism doesn’t happen by itself. What truly sets a skilled hairstylist apart and elevates them to PRO level? It’s about…
