The right hair care routines maintain hair Year-Round. Spring-winter weather chaos can confuse the hair too: harsh frosts dry out…
When parties often last well into the early hours, a hairstyle’s durability plays a big role. Nobody wants curls to…
In 2025, trends are full of new possibilities – cuts, colors, and styling merge to create surprising and bold looks.…
The year is almost wrapped up, and the best beauty products of 2024 were chosen in the November issue of…
Even a windy autumn day couldn’t ruin the hairstyles of two models as they arrived at the Didrichsen Art Museum…
The now available Optima Mahogany shades of the Four Reasons Optima Intense range are designed with muted tones and sit…
In 2024, the production of Four Reasons No Nothing series aerosol products has largely been transferred to Finland: from now…
Four Reasons Professional is Renewing – And You Get to Be the First to Try Three New Styling and Volume…
When a client’s hair color needs a slight refresh, or you want to tone an existing color in a certain…
All curls are beautiful, whether they’re waves, tight curls, or anything in between. But how can you empower yourself through…
Good news for all fans of the Four Reasons Original Scalp series! Our highly appreciated Original Scalp products have received…
Achieving desired shades is significantly easier when you have a wide and versatile color family at your disposal. The ability…
