News Products
Mullet or long bob? Four Reasons ERAS Collection SS24 brings the ’90s back
Spring 2024 is here, and so is the boldly rugged ’90s. The eras of trends regularly circle around, and only…
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News Products
Renewed Four Reasons Professional series brings new hair technology to salons
Have you heard about the Renewal of the Professional series and its new technical products? Four Reasons Professional products have…
Inspiration Products
Winter hair hacks: here’s how to avoid brittle, dry, and static hair
Winter is the most magical time of the year when the world turns into a frosty wonderland. In reality; dryness,…
Inspiration Products
A healthy scalp lays the foundation for healthy hair – 5 tips to treat your scalp
Tired of having an itchy scalp? Or colleagues asking you if it’s snowing outside when you walk into the office…
Inspiration Products
Hair trends for 2024: individuality and the 90s
If Cowgirl Copper, Wulf Cut, and Teddy Bear Bronde were the captivating hair trends of 2023, what will 2024 bring…
News Products
Easy bun updo for festivities
Buns are timeless hairstyles, versatile, and surprisingly easy to modify. Curls create a very texturized base for the updo, and…
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Four Reasons Original Blow-Dry Fluid is the Best Styling Primer of the Year!
The professional hair and beauty magazine Pinni organizes the annual Nordic Hair Star contest and gala, where hair professionals are…
Education Products
The perfect guide for dealing with hair color disasters
Have you encountered hair color crises that almost make you cry? Learn not only to correct color errors but also…
Education Products
The best ways to cover grey hair: tips and tricks
Grey Hair: Nature’s own way of reminding us of the years accumulating or the real spice of life? If the…
News Products
Notice of Legislative Changes Regarding Our Products
The European Commission has introduced a new regulation concerning cosmetics legislation, which will result in the prohibition of several ingredients…
Inspiration Products
Four Reasons Professional Shots: Because Hair Deserves Its Own Cocktail Party
We’re living in an age where everything is personalized. From our playlists to our pizzas, it’s all about me, myself,…
Inspiration Products
The unsung Heroes of hair salons – furniture that keeps you ergonomic
Other than your artistry and creativity, you also spend long hours on your feet and perform repetitive tasks that can…
