We’re adding a new color line called Optima Liquids to the popular Four Reasons Optima color range. Four Reasons Optima…
Say No to products that remain on the shelves week in week out. Say No to the customer who is…
Finns are exceptionally sensitive to fragrances: almost one in three people say they experience symptoms if exposed to excessive amounts…
Bleaching hair is still very trendy. Our range of bleaches includes solutions for all the bleaching services of a hair…
Are you familiar with Four Reasons Color Mask? Four Reasons Color Mask is your colored hair’s best friend. It won’t…
Toning products have many uses! What do your hair stylist colleagues use Four Reasons Color Masks for, what kinds of…
Curls, coils, waves – you name it! All kinds of curls are equally lovely and need the right kind of…
The Four Reasons Optima and Luxima color lines offer endless possibilities for the creative colourist to create the most stunning…
The Four Reasons Optima color product range has been developed based on hair stylists’ wishes, and it provides a wide…
Why doesn’t hair dye tend to last in the hair? This is the eternal question that keeps our minds occupied…
Are you dreaming of Tuuli’s colorful locks or a bold split dye? You can create a bright and intense tone…
We take our role as a beauty industry rebel seriously, and we know that it is our responsibility to act…
