Awards and competitions are where new products stand to gain the spotlight, captivating the attention of industry insiders. Winning or…
How to distinguish a responsible hair care product? From packaging labels? From the INCI list? From the information provided on…
Four Reasons Professional Bio-Molecule Repair® is a new hair protection and repair technology for salons. Sara Kumpulainen, product development coordinator…
A new technological innovation, Four Reasons Professional Bio-Molecule Repair™, brings to the market a novel approach to thinking about hair…
Matcha tea and Matcha latte are in the past, now on the wave of trends is Four Reasons Matcha Bleach…
Discover the new innovation that provides the perfect tool for chemical treatments. Four Reasons Bio-Molecule Repair® Protect Spray is a…
How often do you think about the material you work with daily? When in good condition, hair is a very…
Spring 2024 is here, and so is the boldly rugged ’90s. The eras of trends regularly circle around, and only…
Have you heard about the Renewal of the Professional series and its new technical products? Four Reasons Professional products have…
Winter is the most magical time of the year when the world turns into a frosty wonderland. In reality; dryness,…
Tired of having an itchy scalp? Or colleagues asking you if it’s snowing outside when you walk into the office…
If Cowgirl Copper, Wulf Cut, and Teddy Bear Bronde were the captivating hair trends of 2023, what will 2024 bring…
