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Four Reasons is Finland’s best wholesale distributor in the hairdressing industry!
We are thrilled to share the outstanding results from the recent brand image survey conducted in Finland this spring by…
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Back to work! How to guide your client when their hair is craving tone and shine
August brings a new rhythm. Holidays fade into the background, and it’s time to face hair that’s spent the summer…
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Glass hair shine hits salons: new Luxima Gloss/Toner is here soon!
Smooth, light-reflecting hair is everywhere right now. The trend isn’t going anywhere, but its execution just got an upgrade. Now,…
Pro Content Products
Summer hair SOS: tips for protecting hair in the Sun
When the warm days arrive, many of us spend more time outdoors enjoying the summer vibes—and some might even find…
Inspiration Products
Mix and Match! How to create your perfect shampoo and conditioner combo
Both your scalp and your hair lengths deserve individual attention. One scalp may feel tight, another gets oily in no…
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Finnish haircare innovation wins top international award
Four Reasons Professional Bio-Molecule Repair™ Treatment continues its winning streak – now officially at the top of the global haircare…
Inspiration Products
Top hair looks for wedding and grad season
May brings more than green birch leaves and summer dresses, because it’s also the start of the party season of…
Inspiration Products
Skinification is the next big thing everyone should know about
We treat our faces with care – exfoliating, toning, massaging with a Gua Sha stone, moisturizing, applying sun protection, and…
News
WE DID IT! 💙 Pure Detox power duo is the Best Shampoo & Conditioner of the Year
Remember when we announced we had made it to the finals of Sweden’s most prestigious beauty competition? The results are…
Inspiration Products
Create your own color: mix and match Color Masks to create brand-new shades
Did you know a little twist is all it takes to create completely new shades for your hair? Even the…
Inspiration Products
Color Mask Matchmaker: take the quiz and find your shade
Four Reasons Color Mask is an easy way to freshen up your hair color, enhance your current shade or try…
Inspiration Products
Everyone’s doing it.. Have you heard of hair cycling yet?
Scalp care is having a serious moment! Premium-level treatments for the scalp started gaining popularity in Japan about ten years…
