News Products
It’s Official: Award-Winning Volume by Four Reasons!
One of Finland’s most popular women’s magazines, Eeva, highlighted this year’s best, most effective and loved beauty products. Among the…
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Inspiration Pro Content
“Perfect tones and incredible shine” – stylists are raving about the new Luxima Gloss/Toner shades
When hairstylists get new products in their hands, they quickly notice whether they actually work. Luxima’s latest Gloss/Toner launch has…
News Pro Content Products
Did you know this about gel? The multitasking styling hero works great under heat too
Four Reasons Professional Design Gel is a gel-based styling product that gives hold, shine, and flexibility—without crunch or stickiness. While…
News Pro Content Products
Glass Hair 2.0 – Can a TikTok Hit Be Turned into Salon Service?
The beloved TikTok trend isn’t going anywhere; glass hair is alive and thriving. In its 2.0 version, it’s all about…
News Pro Content
Four Reasons is Finland’s Best Wholesale Distributor in the Hairdressing Industry!
We are thrilled to share the outstanding results from the recent brand image survey conducted in Finland this spring by…
Pro Content Products
Back to work! How to guide your client when their hair is craving tone and shine
August brings a new rhythm. Holidays fade into the background, and it’s time to face hair that’s spent the summer…
Inspiration News Pro Content
Glass hair shine hits salons: new Luxima Gloss/Toner is here soon!
Smooth, light-reflecting hair is everywhere right now. The trend isn’t going anywhere, but its execution just got an upgrade. Now,…
Pro Content Products
Summer Hair SOS: Tips for Protecting Hair in the Sun
When the warm days arrive, many of us spend more time outdoors enjoying the summer vibes—and some might even find…
Inspiration Products
Mix and Match! How to Create Your Perfect Shampoo and Conditioner Combo
Both your scalp and your hair lengths deserve individual attention. One scalp may feel tight, another gets oily in no…
News
Finnish Haircare Innovation Wins Top International Award
Four Reasons Professional Bio-Molecule Repair Treatment continues its winning streak – now officially at the top of the global haircare…
Inspiration Products
Top Hair Looks for Wedding and Grad Season
May brings more than green birch leaves and summer dresses, because it’s also the start of the party season of…
Inspiration Products
Skinification is the next big thing everyone should know about
We treat our faces with care – exfoliating, toning, massaging with a Gua Sha stone, moisturizing, applying sun protection, and…
