Inspiration Products

Greasy scalp no more: dry shampoos and scalp care for fresh hair days

It’s no secret: maintaining a fresh and balanced scalp is crucial for achieving enviable hair. However, the persistent battle against…

Inspiration Products

The ultimate guide to scalp detox and deep cleansing

A healthy scalp is the key to gorgeous hair. Scalp detoxification and deep cleansing is the process of removing impurities,…

Inspiration Products

Heat Protectants: The Essentials Every Hairdresser Needs

With all the heat-styling tools we (luckily) have today, protecting your clients’ hair is more important than ever. Let’s delve…

Inspiration Products

A sleek low bun for graduation day

Graduation, certificate distribution day… a dear child has many names. The end of school starts the wonderful and long-awaited summer,…

Products

The great hairspray comparison: light, strong or super strong hold?

Oh, hairspray: the savior of Monday morning, the champion of static hold, and the party’s honored guest. What would we…

News

Sustainability report 2022 – Better well-being for hair salons

A visit to a hair salon always does good, both internally and externally – as anyone who has ever sat…

Education Products

Tips for toning blonde hair

With Four Reasons colour lines, colouring hair is a piece of cake! You can create fantastic blonde results with both…

Inspiration Products

Educators’ favorite Four Reasons Professional products

We created the Four Reasons Professional hair product line for you because you deserve something uniquely wonderful. Our products are…

News Products

The range of Four Reasons technical products will expand with the addition of a new liquid color line – introducing Optima Liquids!

We’re adding a new color line called Optima Liquids to the popular Four Reasons Optima color range. Four Reasons Optima…

Products

Irritated? 4 reasons to choose a fragrance-free hair product line

Say No to products that remain on the shelves week in week out. Say No to the customer who is…

Products

Good fragrances, bad fragrances? A fragrance-free hair salon experience as an alternative

Finns are exceptionally sensitive to fragrances: almost one in three people say they experience symptoms if exposed to excessive amounts…

Education Products

This is how you choose the right bleach and succeed!

Bleaching hair is still very trendy. Our range of bleaches includes solutions for all the bleaching services of a hair…