The Four Reasons Optima and Luxima color lines offer endless possibilities for the creative colourist to create the most...
Four Reasons Color Ranges
Read about our wide selection of color ranges for toning, lightening, three-dimensional coloring, and precise root touch-ups. With Four Reasons colors, you can give your clients’ hair radiant shine, beautiful translucency, or intense shades, stunning lightening, or wild undertones. From professionals to professionals.
Welcome – the colors are waiting, and so is the version of you that’s ready to conquer all viral trends, one shade at a time.
Four Reasons Luxima
Brighten, Darken, Cover Grays, and Tone
Four Reasons Luxima is a versatile color range that gives hair exceptional shine and allows for natural-looking, multi-dimensional results. Its shade-based pigments create subtle depth variations that remain visible, giving a three-dimensional effect. The unique Shine Enhance Complex in Luxima is enriched with vitamins and plant oils. They enhance the light-reflecting ability of the color pigments. Results are always personalized, exceptionally vibrant, and multi-tonal – exactly what today’s clients desire.
#1 Three-dimensional results
#2 Reflective shine
#3 Gentle
#4 Quick to use
Four Reasons Optima
Amazing Coverage, Shine and Richness
Four Reasons Optima is a modern color range for versatile coloring when you need coverage, durability, and nuanced results. Optima blurs the line between semi-permanent and permanent colors – its wide selection offers products for almost all salon coloring needs.
#1 Excellent coverage
#2 Crystal-like shine
#3 Fragrance-free
#4 Reliable and easy to use
Four Reasons Optimal Total
Unbeatable Coverage in Just 10 Minutes
Four Reasons Optima Total is a color product specifically designed for root touch-ups, guaranteeing 100 % gray coverage. Coloring with Four Reasons Optima Total is exceptionally fast: its 10-minute processing time shortens the overall color service time and offers an excellent opportunity for profitable add-on services. The color range contains fermented green coffee, whose antioxidant polyphenols and caffeine stimulate the microcirculation of the scalp, promoting scalp health. Four Reasons Optima Total is fragrance-free and vegan. Contains ammonia.
#1 Guaranteed 100% gray coverage
#2 Easy and fast to use
#3 Beautiful and natural result
#4 Fragrance-free
Four Reasons Optima Liquids
Perfect Toning for the Brightest Blondes
Four Reasons Optima Liquids is a hair color designed for toning lightened hair, neutralizing undertones, and brightening color. A current selection of pure blonde shades is designed for lightening work where maintaining the brightness of the lightened base is essential. The liquid formula mixes easily with Optima Liquids Activator, creating a foamy mixture that is quick and cost-effective to use at the wash station.
#1 For toning and neutralizing lightened hair
#2 Bright, pure shades
#3 Quick application and processing time
#4 Fragrance-free
Four Reasons Color Mask
The One and Only, True Color Mask!
Four Reasons Color Masks offer a versatile range for coloring, color correcting, and toning hair.
Color Masks are often used to maintain an existing color, and they’re a great recommendation for clients to use at home between salon visits. Don’t hesitate to use Color Masks for toning and fine-tuning colors even before sending the client home: Color Masks allow you to adjust shades in the direction you want. Use Color Masks for post-color pigmenting, corrections, or double toning as well.
The vegan, pigment-rich, and conditioning formula extends the life of the hair color and keeps it intense.
#1 Extends the life of hair color
#2 Restores the intensity of the shade
#3 Adds a new nuance
#4 Maintains cool or warm tones
Learn more from Four Reasons Color Ranges
Education Products
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The perfect guide for dealing with hair color disasters
Have you encountered hair color crises that almost make you cry? Learn not only to correct color errors but...
Products
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Hair stylists tested Four Reasons Optima for the first time – read their experiences & comments!
Before the official launch, we invited hair stylists to come to our studio to try Optima on real models over a few days in Helsinki. We wanted to...
Education Products
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The best ways to cover grey hair: tips and tricks
Grey Hair: Nature’s own way of reminding us of the years accumulating or the real spice of life? If...
News Products
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Fabulous new trendy colors added to the popular Luxima Express tone range
Four new hit colors join the all-time favorite Silverfox tone in the Four Reasons Luxima Express tone range: Pearl...
Products
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Hair color line that is easy to fall in love with – Four Reasons Luxima
Luxima is, hands down, the most unique and diverse hair color line of the technical Four Reasons salon products....
News
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From wishes to reality: Optima is here!
We interviewed our educator Harri Paananen about the recently launched Optima hair color. Harri is also responsible for the product development of...
Products
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The new, anticipated Four Reasons Optima shades!
The Four Reasons Optima hair color line has been on the market for a year, and it has been received with...
Products
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NEW! The perfect tool for grey coverage – Optima Total for professional use
The Four Reasons Optima color product range has been developed based on hair stylists’ wishes, and it provides a...
News Products
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The range of Four Reasons technical products will expand with the addition of a new liquid color line – introducing Optima Liquids!
We’re adding a new color line called Optima Liquids to the popular Four Reasons Optima color range. Four Reasons...
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3 Personal Services
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