To brighten up the unusual situation facing salons in the middle of the COVID-19 pandemic, Four Reasons organized a hair…
While weddings represent the fulfillment of a dream for many customers, the wedding hairstyle may turn into the worst nightmare of…
The first rays of spring sun are an annual sign of stocking up on bleach and updating your hair lightening…
The Four Reasons Optima hair color line has been on the market for a year, and it has been received with great…
Spring 2020 hairstyles include strong influences from the 1960s. Hairstyles in the 60s showed great variation from the very sophisticated…
The most popular line of toning products in Finland, Color Mask, is moving under the Four Reasons brand in a colorful package, elegantly remodeled.
The idea behind the color placement technique is to create contrast and strong, clear color segments that highlight the best…
Four Reasons Optima hair color has been fantastically well received. Optima is now used in more than a thousand hair salons in Finland!
Four Reasons Professional products have been designed to meet the demanding needs of hair professionals and they are made from high-quality, vegan ingredients.
Read the story of Four Reasons growing from the ugly duck to a strong brand that wants to defend everyone’s right to feel beautiful.
Check tutorial for trendy Mermaid Braid! Finish the style with new Four Reasons Professional products.
Before the official launch, we invited hair stylists to come to our studio to try Optima on real models over a few days in Helsinki. We wanted to hear what stylists thought about our latest innovation!
