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Four Reasons Blog

Get inspired & learn

Inspiration

How to recycle all of our products used in salon work

We choose recyclable packaging materials, use appropriate packaging symbols and communicate ways to help people responsibly use and recycle our products. See how to recycle all of our products used in salon work.

News

From wishes to reality: Optima is here!

We interviewed our educator Harri Paananen about the recently launched Optima hair color. Harri is also responsible for the product development of our technical product portfolio.