Inspiration Products
Top 3 most fabulous colors this fall – see the trendy tones for this season!
Fall is the time for new beginnings when your hair also requires gentle treatment and refreshing after the summer. If…
Categories
Inspiration
Four Reasons Collection Dreamer | Autumn 2020 – It’s time to get creative with fall hair!
Fall 2020 is a time for soul searching, self-discovery and empowerment. This fall is exceptional in every way, and people…
News
The “new normal” of professional stylists – how the COVID-19 pandemic affected hair salons in Finland
The global COVID-19 pandemic hit Finland in March 2020, causing an unprecedented state of emergency in our country as well…
Inspiration
Four Reasons Pro Awards highlight the impressive skills of hairstyling professionals – see the winning images!
To brighten up the unusual situation facing salons in the middle of the COVID-19 pandemic, Four Reasons organized a hair…
Collaboration Inspiration
Fragrance-free wedding hairstyles are a positive surprise
While weddings represent the fulfillment of a dream for many customers, the wedding hairstyle may turn into the worst nightmare of…
Inspiration
Bleach or lightening hair color?
The first rays of spring sun are an annual sign of stocking up on bleach and updating your hair lightening…
Products
The new, anticipated Four Reasons Optima shades!
The Four Reasons Optima hair color line has been on the market for a year, and it has been received with great…
News
The hottest hairstyle this spring: assertive
Spring 2020 hairstyles include strong influences from the 1960s. Hairstyles in the 60s showed great variation from the very sophisticated…
Products
The most popular Color Mask in Finland is now Four Reasons Color Mask
The most popular line of toning products in Finland, Color Mask, is moving under the Four Reasons brand in a colorful package, elegantly remodeled.
Education
Color Placement – a fusion of color and cut
The idea behind the color placement technique is to create contrast and strong, clear color segments that highlight the best…
News
Cheers to a thousand Optima hairdressers!
Four Reasons Optima hair color has been fantastically well received. Optima is now used in more than a thousand hair salons in Finland!
News
Stylists’ wishes come true with Four Reasons Professional
Four Reasons Professional products have been designed to meet the demanding needs of hair professionals and they are made from high-quality, vegan ingredients.
