Education Products
Tips for toning blonde hair
With Four Reasons colour lines, colouring hair is a piece of cake! You can create fantastic blonde results with both…
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Inspiration Products
Educators’ favorite Four Reasons Professional products
We created the Four Reasons Professional hair product line for you because you deserve something uniquely wonderful. Our products are…
News Products
The range of Four Reasons technical products will expand with the addition of a new liquid color line – introducing Optima Liquids!
We’re adding a new color line called Optima Liquids to the popular Four Reasons Optima color range. Four Reasons Optima…
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Irritated? 4 reasons to choose a fragrance-free hair product line
Say No to products that remain on the shelves week in week out. Say No to the customer who is…
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Good fragrances, bad fragrances? A fragrance-free hair salon experience as an alternative
Finns are exceptionally sensitive to fragrances: almost one in three people say they experience symptoms if exposed to excessive amounts…
Education Products
This is how you choose the right bleach and succeed!
Bleaching hair is still very trendy. Our range of bleaches includes solutions for all the bleaching services of a hair…
Inspiration Products
Spark up your blond hair with soft pastels – New spring shades added to the Color Mask line!
Are you familiar with Four Reasons Color Mask? Four Reasons Color Mask is your colored hair’s best friend. It won’t…
Inspiration Products
Must-haves for your color collection – toning Color Mask products belong in a hair salon
Toning products have many uses! What do your hair stylist colleagues use Four Reasons Color Masks for, what kinds of…
Inspiration Products
CURLS, CURLS, CURLS! Four tips for enhancing your curls
Curls, coils, waves – you name it! All kinds of curls are equally lovely and need the right kind of…
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Will you choose Optima, Luxima or both?
The Four Reasons Optima and Luxima color lines offer endless possibilities for the creative colourist to create the most stunning…
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NEW! The perfect tool for grey coverage – Optima Total for professional use
The Four Reasons Optima color product range has been developed based on hair stylists’ wishes, and it provides a wide…
Inspiration Products
Toning at home is worth the effort: Color Masks refresh your hair color between salon visits
Why doesn’t hair dye tend to last in the hair? This is the eternal question that keeps our minds occupied…
