News Products
Brand responsibility under scrutiny – what is responsible nowadays?
How to distinguish a responsible hair care product? From packaging labels? From the INCI list? From the information provided on…
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How to fully utilize Bio-Molecule Repair® technology in the salon
Four Reasons Professional Bio-Molecule Repair® is a new hair protection and repair technology for salons. Sara Kumpulainen, product development coordinator…
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Creating New – The Story Behind Bio-Molecule Repair®
A new technological innovation, Four Reasons Professional Bio-Molecule Repair™, brings to the market a novel approach to thinking about hair…
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TikTok famous matcha arrives in salons – this is the newest trend in bleaching!
Matcha tea and Matcha latte are in the past, now on the wave of trends is Four Reasons Matcha Bleach…
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A Closer Look at the New Four Reasons Bio-Molecule Repair® Products
Discover the new innovation that provides the perfect tool for chemical treatments. Four Reasons Bio-Molecule Repair® Protect Spray is a…
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New cutting-edge technology for hair professionals: Bio-Molecule Repair®
How often do you think about the material you work with daily? When in good condition, hair is a very…
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Mullet or long bob? Four Reasons ERAS Collection SS24 brings the ’90s back
Spring 2024 is here, and so is the boldly rugged ’90s. The eras of trends regularly circle around, and only…
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Renewed Four Reasons Professional series brings new hair technology to salons
Have you heard about the Renewal of the Professional series and its new technical products? Four Reasons Professional products have…
Inspiration Products
Winter hair hacks: here’s how to avoid brittle, dry, and static hair
Winter is the most magical time of the year when the world turns into a frosty wonderland. In reality; dryness,…
Inspiration Products
A healthy scalp lays the foundation for healthy hair – 5 tips to treat your scalp
Tired of having an itchy scalp? Or colleagues asking you if it’s snowing outside when you walk into the office…
Inspiration Products
Hair trends for 2024: individuality and the 90s
If Cowgirl Copper, Wulf Cut, and Teddy Bear Bronde were the captivating hair trends of 2023, what will 2024 bring…
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Easy bun updo for festivities
Buns are timeless hairstyles, versatile, and surprisingly easy to modify. Curls create a very texturized base for the updo, and…
