News Products
Creating New – The Story Behind Bio-Molecule Repair®
A new technological innovation, Four Reasons Professional Bio-Molecule Repair™, brings to the market a novel approach to thinking about hair…
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News Products
TikTok famous matcha arrives in salons – this is the newest trend in bleaching!
Matcha tea and Matcha latte are in the past, now on the wave of trends is Four Reasons Matcha Bleach…
News Products
A Closer Look at the New Four Reasons Bio-Molecule Repair® Products
Discover the new innovation that provides the perfect tool for chemical treatments. Four Reasons Bio-Molecule Repair® Protect Spray is a…
News Products
New cutting-edge technology for hair professionals: Bio-Molecule Repair®
How often do you think about the material you work with daily? When in good condition, hair is a very…
News Products
Mullet or long bob? Four Reasons ERAS Collection SS24 brings the ’90s back
Spring 2024 is here, and so is the boldly rugged ’90s. The eras of trends regularly circle around, and only…
News Products
Renewed Four Reasons Professional series brings new hair technology to salons
Have you heard about the Renewal of the Professional series and its new technical products? Four Reasons Professional products have…
Inspiration Products
Winter hair hacks: here’s how to avoid brittle, dry, and static hair
Winter is the most magical time of the year when the world turns into a frosty wonderland. In reality; dryness,…
A healthy scalp lays the foundation for healthy hair – 5 tips to treat your scalp
Tired of having an itchy scalp? Or colleagues asking you if it’s snowing outside when you walk into the office…
Inspiration Products
Hair trends for 2024: individuality and the 90s
If Cowgirl Copper, Wulf Cut, and Teddy Bear Bronde were the captivating hair trends of 2023, what will 2024 bring…
News Products
Easy bun updo for festivities
Buns are timeless hairstyles, versatile, and surprisingly easy to modify. Curls create a very texturized base for the updo, and…
News Products
Four Reasons Original Blow-Dry Fluid is the Best Styling Primer of the Year!
The professional hair and beauty magazine Pinni organizes the annual Nordic Hair Star contest and gala, where hair professionals are…
Education Products
The perfect guide for dealing with hair color disasters
Have you encountered hair color crises that almost make you cry? Learn not only to correct color errors but also…
