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Wonderful weirdness pampering day: frolics, pampering, and merry moments!
In connection with the launch of the Original product line in the spring, we organized an Ihana outous (wonderful weirdness)…
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Our favorite f-words: fabulous, fierce, and functional, but what else does Four Reasons have to offer?
We take our role as a beauty industry rebel seriously, and we know that it is our responsibility to act…
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Hairdo trends of 2021 – It’s all about being unique!
Laura Aaltonen (@bylauracarita), the hairdo queen of Instagram, charms everyone with her fabulous skills. Laura’s expertise includes technical hairdos that…
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Four Reasons Collection SS21: NO FILTER
Some are anticipating this year to be even worse than the last. You know, the year you’d all rather forget……
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From the drawing board to the bathroom: the story of Four Reasons Original
From the drawing board to the salon: the story of Four Reasons Original I know life can be wonderful, sad,…
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Four Reasons Original: A style journey from the 90s to the present day #swipemystyle
A new year kicks off with a new look. As changes often do, this made me a little melancholic and…
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Fabulous new trendy colors added to the popular Luxima Express tone range
Four new hit colors join the all-time favorite Silverfox tone in the Four Reasons Luxima Express tone range: Pearl Jam,…
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New delicious trendy colors added to the Four Reasons Color Mask series
As we all know, our Color Mask products work best as a team – the pigment-rich shampoo gives your hair…
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The “new normal” of professional stylists – how the COVID-19 pandemic affected hair salons in Finland
The global COVID-19 pandemic hit Finland in March 2020, causing an unprecedented state of emergency in our country as well…
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The hottest hairstyle this spring: assertive
Spring 2020 hairstyles include strong influences from the 1960s. Hairstyles in the 60s showed great variation from the very sophisticated…
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Cheers to a thousand Optima hairdressers!
Four Reasons Optima hair color has been fantastically well received. Optima is now used in more than a thousand hair salons in Finland!
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Stylists’ wishes come true with Four Reasons Professional
Four Reasons Professional products have been designed to meet the demanding needs of hair professionals and they are made from high-quality, vegan ingredients.
