News Products
Notice of Legislative Changes Regarding Our Products
The European Commission has introduced a new regulation concerning cosmetics legislation, which will result in the prohibition of several ingredients…
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Sustainability report 2022 – Better well-being for hair salons
A visit to a hair salon always does good, both internally and externally – as anyone who has ever sat…
News Products
The range of Four Reasons technical products will expand with the addition of a new liquid color line – introducing Optima Liquids!
We’re adding a new color line called Optima Liquids to the popular Four Reasons Optima color range. Four Reasons Optima…
Inspiration News
The hottest hair trends for spring and summer 2023 – layered haircuts and bold colors!
Four Reasons DUETS Collection SS23 presents the hottest hair trends for this spring and summer. Layers as well as bright…
Inspiration News
Get upside down: Hair trends of autumn 2021 break rules
Think about what would make you happy right now. Do that, instead of doing what you should. The hair trends…
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Wonderful weirdness pampering day: frolics, pampering, and merry moments!
In connection with the launch of the Original product line in the spring, we organized an Ihana outous (wonderful weirdness)…
News Products
Our favorite f-words: fabulous, fierce, and functional, but what else does Four Reasons have to offer?
We take our role as a beauty industry rebel seriously, and we know that it is our responsibility to act…
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Hairdo trends of 2021 – It’s all about being unique!
Laura Aaltonen (@bylauracarita), the hairdo queen of Instagram, charms everyone with her fabulous skills. Laura’s expertise includes technical hairdos that…
News
Four Reasons Collection SS21: NO FILTER
Some are anticipating this year to be even worse than the last. You know, the year you’d all rather forget……
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From the drawing board to the bathroom: the story of Four Reasons Original
From the drawing board to the salon: the story of Four Reasons Original I know life can be wonderful, sad,…
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Four Reasons Original: A style journey from the 90s to the present day #swipemystyle
A new year kicks off with a new look. As changes often do, this made me a little melancholic and…
News Products
Fabulous new trendy colors added to the popular Luxima Express tone range
Four new hit colors join the all-time favorite Silverfox tone in the Four Reasons Luxima Express tone range: Pearl Jam,…
