We’re adding a new color line called Optima Liquids to the popular Four Reasons Optima color range. Four Reasons Optima…
Four Reasons DUETS Collection SS23 presents the hottest hair trends for this spring and summer. Layers as well as bright…
Think about what would make you happy right now. Do that, instead of doing what you should. The hair trends…
In connection with the launch of the Original product line in the spring, we organized an Ihana outous (wonderful weirdness)…
We take our role as a beauty industry rebel seriously, and we know that it is our responsibility to act…
Laura Aaltonen (@bylauracarita), the hairdo queen of Instagram, charms everyone with her fabulous skills. Laura’s expertise includes technical hairdos that…
Some are anticipating this year to be even worse than the last. You know, the year you’d all rather forget……
From the drawing board to the salon: the story of Four Reasons Original I know life can be wonderful, sad,…
A new year kicks off with a new look. As changes often do, this made me a little melancholic and…
Four new hit colors join the all-time favorite Silverfox tone in the Four Reasons Luxima Express tone range: Pearl Jam,…
As we all know, our Color Mask products work best as a team – the pigment-rich shampoo gives your hair…
The global COVID-19 pandemic hit Finland in March 2020, causing an unprecedented state of emergency in our country as well…
