Four Reasons Professional Bio-Molecule Repair Treatment continues its winning streak – now officially at the top of the global haircare game. One of the industry’s most prestigious competitions, the Pure Beauty Global Awards, has named this Finnish innovation the Best Hair and Scalp Product of the Year. The gold is coming home!
A Global Recognition
The competition took place on May 8th at the legendary Waldorf Hotel in London, gathering over 240 beauty industry professionals from around the world. Hosted by award-winning beauty journalist Ateh Jewel, this year’s event saw the highest number of entries since the pandemic – with over 450 products submitted from across the globe.
“The sheer dynamism in terms of product type, ingredients, formulation and packaging took the team aback and highlights just how innovative the cosmetics space is,” said Pure Beauty Acting Editor Amanda May at the award ceremony.
“The products we are honouring today are true symbols of dedication, collaboration and innovation.”
The 2025 judging panel included an esteemed line-up of international experts – from brand founders and dermatologists to buyers and retailers. Among them were representatives from Ruby Hammer Beauty, Neal’s Yard Remedies, and Ormonde Jayne. These top professionals look for bold, effective and standout innovations – and Professional Bio-Molecule Repair™ delivered.
Gold for Bio-Molecule Repair™
Four Reasons Professional Bio-Molecule Repair Treatment™ took home the gold in the Best Hair and Scalp Product category, outshining global giants and proving that Finnish hair expertise shines just as bright on the international stage.
What is Bio-Molecule Repair?
Created for damaged hair, Four Reasons Professional Bio-Molecule Repair™ Treatment features innovative Bio-Molecule Repair™ Technology that protects hair from damage, maintains moisture balance, and strengthens both the inner and outer layers of the hair. It detangles and smooths without flattening – making hair easier to manage and style. And of course, it’s 100% vegan and developed in collaboration with professional hairdressers – the Four Reasons way.
This powerful treatment has already earned titles such as Best Strengthening Conditioner at the Universal Beauty Awards and won Kauneus & Terveys magazine’s hair mask test – solidifying its place as a multi-award-winning favourite.
Four Reasons Professional Bio-Molecule Repair™ – officially the best. Read more about the full line’s victories [here].
