4 reasons to get interested in (certified) natural cosmetics

30.3.2020, Mira

The starting point for manufacturing natural cosmetics is that the ingredients used are as natural and sustainable sourced as possible. Instead of synthetic, or man-made, ingredients, natural cosmetics use raw materials from nature. The manufacturing of natural cosmetics uses methods which are as simple as possible that retain the natural characteristics of the ingredients.

Genuine natural cosmetics must fulfill the criteria set for certified natural cosmetics. The certificate guarantees that the ingredients are natural and that the manufacturing methods and packaging are ecological. Certificates are always awarded by an operator independent of the product’s manufacturer. Ecocert is among the best-known European organizations that grant certificates.

It’s good to keep in mind that the suitability or superiority of a single ingredient in relation to another depends on the user: what is best for you may not be suitable for someone else. Neither can you determine the efficiency of a product based on the origin of the ingredients. The same legislation applies to all cosmetics and their ingredients; whether natural or synthetic ingredients are used, all claims of the product must be verified.

Four-Reasons-Nature ingredients

The Four Reasons Nature hair product line has been awarded the Cosmos Natural certificate by ECOCERT. The certificate guarantees that the products meet the following criteria:

#1 Ingredients must come from renewable resources

A minimum of 99% of the ingredients used in Four Reasons Nature products come from nature. A requirement for the certificate is that as much of the product’s content as possible comes from nature – in practice, this means all ingredients that are available as natural raw materials.

#2 The manufacturing process must be environmentally friendly

The Four Reasons Nature product line is manufactured at our factory in Finland that has been awarded the Ecocert Cosmos Natural certificate. The factory uses 100% renewable energy.

#3 Packaging must be sustainable

By recycling plastic, we save fossil raw materials and decrease emissions and climate effects caused by the production of plastic.

  • The packaging of Four Reasons Nature shampoos, conditioners, sprays and oil is made of recycled plastic
  • The caps of Four Reasons Nature shampoos and conditioners are made of plastic recovered from the sea
  • The Four Reasons Nature Rebuild Treatment jar is made of sugarcane-based bio plastic
  • In addition to individual packages, we want to pay attention to the environmental friendliness of the entire delivery chain. Therefore we have switched to using recycled cardboard in the sales batch boxes delivered to retailers.

#4 The products may not contain the following ingredients:

  • Genetically modified ingredients
  • Parabens (preservatives)
  • Phenoxyethanol (preservative)
  • Nanoparticles
  • Silicones*
  • PEG compounds (affect the texture of the product)
  • Synthetic perfumes and colorants
  • Animal-based ingredients

Natural cosmetics with Cosmos Natural certificate can include ingredients animals produce naturally, such as milk and honey, but Four Reasons Nature products do not include any animal-based ingredients, which makes them 100% vegan.

Four-Reasons-Nature hihnalla


* The lack of silicones affects the hair’s treatability

Silicones are used widely in cosmetics and hygiene products, such as shampoos and conditioners. They add softness to the product’s texture and make it easier to spread. Silicones leave your hair easy to treat and are anti-static. Silicones are known for their smoothing characteristics and they make detangling your hair easier.

Silicones cannot be used in certified natural cosmetics, which is why they are replaced with plant extracts and oils. The effect of plant extracts and oils on the hair is a little different from silicones, which is good to acknowledge when switching to natural cosmetics.

Where the lack of silicone may mean compromising the treatability of your hair after washing, natural effective agents have many other good qualities that support their use. The active agents of the Four Reasons Nature line include natural and plant-based extracts, proteins and oils. Good-doing ingredients nourish, moisturize, thicken and repair according to your hair type, effectively and on nature’s terms. After washing with cleanse and condition products, your hair is left feeling lusciously soft and airy.

Ecocert Group
The Finnish Cosmetic and Detergent Association


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