Swedish Beauty Awards is Sweden’s largest and most prestigious beauty and cosmetics event. The 2025 gala will be held for the 18th time, celebrating the best beauty products launched in 2024 across 31 different categories. The winners are carefully selected by an expert jury consisting of professionals from the beauty industry.
The jury has been described as “independent and uncompromising” All jury members receive the products they are to test at home and then have about 3 months to try out all the products at home. The products are carefully assessed and judged according to various parameters such as scent, user-friendliness, whether it lives up to what it promises, etc.
Professional Pure Detox in the Finals
The Swedish Beauty Awards 2025 competition is still ongoing, and Four Reasons Professional Pure Detox line has made it to the finals in the Shampoo & Conditioner category! Both Pure Detox Shampoo and Pure Detox Conditioner are competing for the win.
What Makes Pure Detox a Winning Candidate?
The product line is intended for anyone with metal and mineral buildups in their hair or suspicions of them. Pure Detox products reduce the unpleasant surprises caused by these impurities, which usually occur during chemical treatments. For example, during coloring or perming, metal can chemically react with the color, bleaching, or perm solution and cause a heating reaction, which may lead to hair breakage. The color mass may also become too thick or watery. Color may apply unevenly or change to an undesired shade.
Pure Detox chelates and prevents metal buildup in hair. The Pure Detox Shampoo & Conditioner complement in-salon treatments while keeping impurities out of the hair in home care.
The chelating agents in Pure Detox are chemical compounds that bind to metal ions, stabilizing them and making them more water-soluble. Once the metal ion is transformed into a water-soluble compound, it can be effectively washed out of the hair.
Pure Detox Shampoo
Cleanses without drying! Pure Detox Shampoo contains chelating agents and activated charcoal, which gives it its signature charcoal-grey color. The shampoo protects hair from the harmful effects of metals and minerals and brightens hair beautifully. The formula is enriched with pomegranate extract and green tea leaf extract, both known for their antioxidant properties. These ingredients help nourish the hair and support scalp health.
Pure Detox Conditioner
Pure Detox Conditioner prevents metals and minerals from reattaching to the hair. It moisturizes and nourishes after cleansing, restoring hydration to the hair. The Conditioner softens and detangles the hair, making it easier to manage. Like the line’s shampoo, the conditioner contains pomegranate extract and green tea leaf extract, offering powerful antioxidant benefits to care for both the hair and scalp.
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📸 @swedishbeautyawards & @fourreasonspro
🔗 http://swedishbeautyawards.se
