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Helsinki Waves – How to Create the Most Durable Party Hairstyles
When parties often last well into the early hours, a hairstyle’s durability plays a big role. Nobody wants curls to…
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News Pro Content
The Hair Trends of 2025 are here! See the New Four Reasons Fusion Collection
In 2025, trends are full of new possibilities – cuts, colors, and styling merge to create surprising and bold looks.…
News
Bio-Molecule Repair® Serum Chosen as Year’s Best Hair Product by Eeva Magazine
The year is almost wrapped up, and the best beauty products of 2024 were chosen in the November issue of…
Events Inspiration Pro Content
Hair Art Wows at an Art Museum – See the Photos and Get Inspired
Even a windy autumn day couldn’t ruin the hairstyles of two models as they arrived at the Didrichsen Art Museum…
Inspiration News Pro Content
The New Trendy Optima Mahogany Shades Are Available!
The now available Optima Mahogany shades of the Four Reasons Optima Intense range are designed with muted tones and sit…
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More Production in Finland! Four Reasons No Nothing Aerosols to Be Produced in Finland
In 2024, the production of Four Reasons No Nothing series aerosol products has largely been transferred to Finland: from now…
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Now you get to try the latest styling and volume products from Four Reasons Professional!
Four Reasons Professional is Renewing – And You Get to Be the First to Try Three New Styling and Volume…
Pro Content
Four Reasons Color Mask color chart shows exactly what result you’ll get
When a client’s hair color needs a slight refresh, or you want to tone an existing color in a certain…
Inspiration Products
How to take care of your curls and make them pop?
All curls are beautiful, whether they’re waves, tight curls, or anything in between. But how can you empower yourself through…
News Products
Four Reasons Original Scalp Products Go Cardboard-Free and Scalp Scrub Shampoo Gets a New Package
Good news for all fans of the Four Reasons Original Scalp series! Our highly appreciated Original Scalp products have received…
Pro Content
Color Chart Aids in Shade Selection: Upcoming Optima Mahoganies
Achieving desired shades is significantly easier when you have a wide and versatile color family at your disposal. The ability…
Inspiration Products
Fall 2024 Hair Trends, Hairstyles and Haircut Ideas Might Surprise You
Is there anything more liberating than letting your hair be exactly as it naturally is? Fall 2024 offers the perfect…
