How to Maintain Blonde Hair and Neutralize Yellow Tones
When yellow pigments start to show through, they can be balanced out with violet pigments. Keep blonde hair bright and…
When yellow pigments start to show through, they can be balanced out with violet pigments. Keep blonde hair bright and…
Airy, voluminous blow-out looks are the trend of today.. and actually, yesterday and tomorrow, too. “Blow-out look” is a popular…
When a client with thick hair asks for volume, or someone with thinner, more fine hair wishes a fuller feeling,…
The right scent can turn a simple hair care routine into a moment of indulgence—something many of us actually look…
The right hair care routines maintain hair Year-Round. Spring-winter weather chaos can confuse the hair too: harsh frosts dry out…
When parties often last well into the early hours, a hairstyle’s durability plays a big role. Nobody wants curls to…
Four Reasons Professional is Renewing – And You Get to Be the First to Try Three New Styling and Volume…
All curls are beautiful, whether they’re waves, tight curls, or anything in between. But how can you empower yourself through…
Good news for all fans of the Four Reasons Original Scalp series! Our highly appreciated Original Scalp products have received…
Is there anything more liberating than letting your hair be exactly as it naturally is? Fall 2024 offers the perfect…
Hair treatments have evolved rapidly, and fortunately, people ask their hairstylist about various options. While home care is an essential…
Damaged hair and buildup of impurities are often the culprits behind the unpredictable results of chemical treatments: colour can adhere…