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How to Maintain Blonde Hair and Neutralize Yellow Tones

When yellow pigments start to show through, they can be balanced out with violet pigments. Keep blonde hair bright and…

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How to Create the Perfect Blowout

Airy, voluminous blow-out looks are the trend of today.. and actually, yesterday and tomorrow, too. “Blow-out look” is a popular…

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Fuller and Voluminous Hair – How to Achieve Volume Without Frizz

When a client with thick hair asks for volume, or someone with thinner, more fine hair wishes a fuller feeling,…

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Hair Product Scents Are Both Trending and Terrifying – What’s the Right Fragrance Compromise?

The right scent can turn a simple hair care routine into a moment of indulgence—something many of us actually look…

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The Unpredictable Early Spring Weather Takes a Toll on Hair – Recommend Products That Tackle Challenging Weather Conditions

The right hair care routines maintain hair Year-Round. Spring-winter weather chaos can confuse the hair too: harsh frosts dry out…

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Helsinki Waves – How to Create the Most Durable Party Hairstyles

When parties often last well into the early hours, a hairstyle’s durability plays a big role. Nobody wants curls to…

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Now you get to try the latest styling and volume products from Four Reasons Professional!

Four Reasons Professional is Renewing – And You Get to Be the First to Try Three New Styling and Volume…

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How to take care of your curls and make them pop?

All curls are beautiful, whether they’re waves, tight curls, or anything in between. But how can you empower yourself through…

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Four Reasons Original Scalp Products Go Cardboard-Free and Scalp Scrub Shampoo Gets a New Package

Good news for all fans of the Four Reasons Original Scalp series! Our highly appreciated Original Scalp products have received…

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Fall 2024 Hair Trends, Hairstyles and Haircut Ideas Might Surprise You

Is there anything more liberating than letting your hair be exactly as it naturally is? Fall 2024 offers the perfect…

Products

Do you have damaged or metal-saturated hair? New salon treatments are like winning the lottery

Hair treatments have evolved rapidly, and fortunately, people ask their hairstylist about various options. While home care is an essential…

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Technical sprays are a professional’s helping hand: how to get the most out of them

Damaged hair and buildup of impurities are often the culprits behind the unpredictable results of chemical treatments: colour can adhere…