Pro Content Products
How to Maintain Blonde Hair and Neutralize Yellow Tones
When yellow pigments start to show through, they can be balanced out with violet pigments. Keep blonde hair bright and…
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News Pro Content
Four Reasons Professional Bio-Molecule Repair is the most awarded hair care line
The Four Reasons Professional Bio-Molecule Repair® line has been collecting praise and awards since its launch, making it one of…
Pro Content Products
How to Create the Perfect Blowout
Airy, voluminous blow-out looks are the trend of today.. and actually, yesterday and tomorrow, too. “Blow-out look” is a popular…
News Pro Content
Pure Detox Nominated in Sweden’s Most Prestigious Beauty Competition
Swedish Beauty Awards is Sweden’s largest and most prestigious beauty and cosmetics event. The 2025 gala will be held for…
Inspiration Pro Content Products
Fuller and Voluminous Hair – How to Achieve Volume Without Frizz
When a client with thick hair asks for volume, or someone with thinner, more fine hair wishes a fuller feeling,…
Education Inspiration Pro Content
What Does It Take to Be a PRO Hairstylist – The Keys to Success
Professionalism doesn’t happen by itself. What truly sets a skilled hairstylist apart and elevates them to PRO level? It’s about…
Inspiration Pro Content Products
Hair Product Scents Are Both Trending and Terrifying – What’s the Right Fragrance Compromise?
The right scent can turn a simple hair care routine into a moment of indulgence—something many of us actually look…
Pro Content Products
The Unpredictable Early Spring Weather Takes a Toll on Hair – Recommend Products That Tackle Challenging Weather Conditions
The right hair care routines maintain hair Year-Round. Spring-winter weather chaos can confuse the hair too: harsh frosts dry out…
Inspiration Pro Content Products
Helsinki Waves – How to Create the Most Durable Party Hairstyles
When parties often last well into the early hours, a hairstyle’s durability plays a big role. Nobody wants curls to…
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The Hair Trends of 2025 are here! See the New Four Reasons Fusion Collection
In 2025, trends are full of new possibilities – cuts, colors, and styling merge to create surprising and bold looks.…
Events Inspiration Pro Content
Hair Art Wows at an Art Museum – See the Photos and Get Inspired
Even a windy autumn day couldn’t ruin the hairstyles of two models as they arrived at the Didrichsen Art Museum…
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The New Trendy Optima Mahogany Shades Are Available!
The now available Optima Mahogany shades of the Four Reasons Optima Intense range are designed with muted tones and sit…
