E-education

The benefits of the live broadcast include being able to ask the instructor additional questions and ask for help with problems you are facing. You can also network and chat with your colleagues during the entire course by using the comment field.

If you are not able to take part in the live broadcast, you can find the recordings of all training sessions on our website after the broadcast. This means that you can also watch the training session later and go over the course material again—even a hundred times if you want! All participants of a live training session will automatically be able to access the recording through their account.

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101: Covering gray hair with Four Reasons

You will learn how to formulate effective and simple grey coverage with Optima, without forgetting the coverage capacity of Luxima!
What is the difference between grey coverage with Optima and Luxima, by the way? We’ll tell you!
You will learn to analyze the starting point so that your coverage formula will never fail you again. From now on, you will be able to cover any type of grey hair exactly according to your plan!

E-education

101: Lightening with Four Reasons high lift hair colors

Today, as different lightening techniques are becoming more common and the use of bleach is increasing, we tend to forget about high lift hair colors. Are you curious about when you should use high lift color instead? In the training, you will learn to use high lift colors in a creative way and the conditions for success with our educator Harri Paananen.

E-education

101: Toning with Four Reasons

In the training, you will learn to create toner formulas using the Four Reasons Optima and Luxima color lines, understand how to select between Optima and Luxima and when direct dye is the best option for toning! You will also receive tips for instructing the customer on correct home care for toned hair so that the colors remain gorgeous until the next salon visit!

E-education

All about Luxima & Optima

Everything you have ever wanted to know about Luxima and Optima color lines

Are you new to Luxima or Optima color lines or would you like a recap on the basics of Luxima and Optima? We have the training for you! With our educator Harri Paananen, you will learn the ins and outs of both color lines and you will get a thorough introduction to their versatile properties and use. The training is suitable for a new user of Luxima and Optima color lines, as well as for those who have already used the color lines to remind them of the unique possibilities of the color lines in salons.

E-education

Beyond the Chair – The Ultimate Customer Experience

Service experience: how to truly reach your client and turn a salon visit into a luxury experience

We all know how crucial customer service is in the hair industry. This service experience training consists of two video sessions, hosted by the expert of customer encounters, Piatu Puhakka.

E-education

Challenges and solutions in relation of changing color line

Are you about to change your color line and thinking about ways to make the change as easy and smooth as possible? We have put together a training that will help you with your new color line with Four Reasons technical products. The training covers all important points to take into consideration when changing color line, and we will also focus on the best ways to solve the most common challenges in new product use. This training allows you to instantly work with Optima and Luxima color lines as efficiently as possible. In addition, you will learn and see how the Four Reasons color lines compare to other color lines.

E-education

Effortless Styling – Waves and iron curls

Want to master the art of perfect Instagram waves easily and effortlessly in your salon work? Do you find using straighteners and curling irons challenging? In the training, you will learn to use straighteners and curling irons, and get tips on how to select the right product.

E-education

Foils & Toning – Highlighting techniques and toning products

Do you find highlighting difficult? Are choosing the right technique, foil placing and sectioning giving you cause for a headache? Do you have questions about the toning formulation? The Foils & Toning training with our educators Linda Lehto ja Harri Paananen provides you answers to these and other questions about color techniques.

E-education

Four Reasons bleaches E-training

The wide range of Four Reasons bleaching products will help you succeed with different techniques!

With this video education, you will learn to use the Four Reasons range of bleaches in a wide variety of ways.

After the video education, you will know the differences between the bleaches and how to choose the right product for your technique. You will also know all you need to know about our bleaches to use them successfully at the salon.

E-education

Four Reasons Collection spring & summer 2021 – NO FILTER

Watch NO FILTER – Collection tutorials and learn new tips & tricks!

E-education

Four Reasons Color Mask

Do you struggle with selecting the right Color Mask product or are you perhaps not familiar with using Color Mask as a technical tool? This training will let you in on all the secrets the Color Mask products have to offer—from using them in salons to recommending them for home use.
You will also be among the first to hear about the new Color Mask –Intense shades and their properties. Join our live event and our product specialist will give you answers to even the toughest questions you may have!

E-education

Four Reasons Luxima E-training

This training video will help you learn to use Four Reasons Luxima with ease! The training video collection will provide you with everything you need to know about Luxima to make it a success in your everyday work at the salon.

E-education

Four Reasons Optima E-training

Four Reasons Optima introduction training session

E-education

Four Reasons Original Brunch Club – products and hair styling techniques

Four Reasons Original product training

E-education

Four Reasons Professional Product training 2025

Make the most of what Four Reasons Professional has to offer! The training videos guide you on how to select and use the products for different hair needs.