Airy, voluminous blow-out looks are the trend of today.. and actually, yesterday and tomorrow, too. “Blow-out look” is a popular search term, with consumers searching for it up to 102,000 times! With the right products and techniques, you can achieve a full, long-lasting, and airy style that won’t fall flat. Take note of these techniques and product tips to ensure your clients get maximum, long-lasting volume – and know how to recreate the look at home.
Prepping – Build the Foundation at the Wash Station
A voluminous style requires a light and airy base, so make sure the hair isn’t weighed down by heavy conditioners or styling products.
Use a volumizing shampoo at the wash station: Four Reasons Professional Volume Boost Shampoo contains hydrolyzed protein and panthenol. When panthenol and hydrolyzed protein are combined in hair care products, they increase hair thickness, volume, and hydration. You can also wash the hair with Four Reasons Professional Deep Cleanse Shampoo for the cleanest possible base.
Preparation – The Right Base Products
Professional Blow-Out Mist
Apply heat-protective and prep products to towel-dried hair. Four Reasons Professional Blow-Out Mist is an essential step before blow-drying, as it provides flexible hold and protects hair from the heat. The mist also ensures that the style lasts!
Professional Blow-Out Mist has a lightweight formula that provides natural, flexible hold, so it won’t weigh down even the finest hair. It stays smooth during blow-drying and tames frizz, making the hair easy to style without excessive mechanical stress.
Professional Fiber Mousse
Add Professional Fiber Mousse for structure and support. This product is the perfect foundation for a blowout, giving the hair bounce without stiffness.
The fiber mousse’s polymers form an elastic film on the hair’s surface, adding thickness and volume without making the hair feel rigid. These polymers also help support the style and keep it in shape.
Tip: Rub the mousse well between your palms before applying to activate it and ensure even distribution.
Blow-Drying – Time to Boost the Roots
When blow-drying, direct the airflow towards the roots and lift the hair upwards. If you want a smooth and shiny blowout, use a large round brush. For more movement and volume, opt for a medium-sized round brush.
Tip: Let each hair section cool in the round brush before releasing it.
Finishing – Lock in the Volume
Apply Four Reasons Professional Texture Powder at the roots to provide maximum support and long-lasting volume throughout the day. This powder gives a lasting lift without a sticky feel.
Lock the style in place and finish with Four Reasons Professional Finishing Spray. For extra hold and support, use Four Reasons Professional Extreme Hold Spray on areas that need additional reinforcement.
Tip: The compact packaging of Professional Texture Powder makes it a great on-the-go root booster throughout the day!
Blowout Without a Blow-Dryer? Use a Flat Iron!
If a blow-dryer isn’t available, you can still create a soft, voluminous blowout look using a flat iron. Follow the same preparation and finishing steps, but style the hair by twisting sections downward with the flat iron.
For extra hold, apply Professional Heat Shield and brush through. Professional Heat Shield provides heat protection with grip.
- Keep the hair horizontal and twist it downward with the flat iron. The more you twist, the curlier the result.
- Twist the front sections away from the face.
- Brush through the curls to create a soft, airy finish.
