Inspiration Pro Content Products

Fuller and Voluminous Hair – How to Achieve Volume Without Frizz

When a client with thick hair asks for volume, or someone with thinner, more fine hair wishes a fuller feeling,…

Education Inspiration Pro Content

What Does It Take to Be a PRO Hairstylist – The Keys to Success

Professionalism doesn’t happen by itself. What truly sets a skilled hairstylist apart and elevates them to PRO level? It’s about…

Inspiration Pro Content Products

Hair Product Scents Are Both Trending and Terrifying – What’s the Right Fragrance Compromise?

The right scent can turn a simple hair care routine into a moment of indulgence—something many of us actually look…

Inspiration Pro Content Products

Helsinki Waves – How to Create the Most Durable Party Hairstyles

When parties often last well into the early hours, a hairstyle’s durability plays a big role. Nobody wants curls to…

Events Inspiration Pro Content

Hair Art Wows at an Art Museum – See the Photos and Get Inspired

Even a windy autumn day couldn’t ruin the hairstyles of two models as they arrived at the Didrichsen Art Museum…

Inspiration News Pro Content

The New Trendy Optima Mahogany Shades Are Available!

The now available Optima Mahogany shades of the Four Reasons Optima Intense range are designed with muted tones and sit…

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How to take care of your curls and make them pop?

All curls are beautiful, whether they’re waves, tight curls, or anything in between. But how can you empower yourself through…

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Fall 2024 Hair Trends, Hairstyles and Haircut Ideas Might Surprise You

Is there anything more liberating than letting your hair be exactly as it naturally is? Fall 2024 offers the perfect…

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Technical sprays are a professional’s helping hand: how to get the most out of them

Damaged hair and buildup of impurities are often the culprits behind the unpredictable results of chemical treatments: colour can adhere…

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Winter hair hacks: here’s how to avoid brittle, dry, and static hair

Winter is the most magical time of the year when the world turns into a frosty wonderland. In reality; dryness,…

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A healthy scalp lays the foundation for healthy hair – 5 tips to treat your scalp

Tired of having an itchy scalp? Or colleagues asking you if it’s snowing outside when you walk into the office…

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Hair trends for 2024: individuality and the 90s

If Cowgirl Copper, Wulf Cut, and Teddy Bear Bronde were the captivating hair trends of 2023, what will 2024 bring…