Inspiration Products

Mix and Match! How to Create Your Perfect Shampoo and Conditioner Combo

Both your scalp and your hair lengths deserve individual attention. One scalp may feel tight, another gets oily in no…

Inspiration Products

Top Hair Looks for Wedding and Grad Season

May brings more than green birch leaves and summer dresses, because it’s also the start of the party season of…

Inspiration Products

Skinification is the next big thing everyone should know about

We treat our faces with care – exfoliating, toning, massaging with a Gua Sha stone, moisturizing, applying sun protection, and…

Inspiration Products

Create Your Own Color: Mix and Match Color Masks to Create Brand-new Shades

Did you know a little twist is all it takes to create completely new shades for your hair? Even the…

Inspiration Products

Color Mask Matchmaker: Take the Quiz and Find Your Shade

Four Reasons Color Mask is an easy way to freshen up your hair color, enhance your current shade or try…

Inspiration Products

Everyone’s doing it.. Have you heard of hair cycling yet?

Scalp care is having a serious moment! Premium-level treatments for the scalp started gaining popularity in Japan about ten years…

Inspiration Pro Content Products

Fuller and Voluminous Hair – How to Achieve Volume Without Frizz

When a client with thick hair asks for volume, or someone with thinner, more fine hair wishes a fuller feeling,…

Education Inspiration Pro Content

What Does It Take to Be a PRO Hairstylist – The Keys to Success

Professionalism doesn’t happen by itself. What truly sets a skilled hairstylist apart and elevates them to PRO level? It’s about…

Inspiration Pro Content Products

Hair Product Scents Are Both Trending and Terrifying – What’s the Right Fragrance Compromise?

The right scent can turn a simple hair care routine into a moment of indulgence—something many of us actually look…

Inspiration Pro Content Products

Helsinki Waves – How to Create the Most Durable Party Hairstyles

When parties often last well into the early hours, a hairstyle’s durability plays a big role. Nobody wants curls to…

Events Inspiration Pro Content

Hair Art Wows at an Art Museum – See the Photos and Get Inspired

Even a windy autumn day couldn’t ruin the hairstyles of two models as they arrived at the Didrichsen Art Museum…

Inspiration News Pro Content

The New Trendy Optima Mahogany Shades Are Available!

The now available Optima Mahogany shades of the Four Reasons Optima Intense range are designed with muted tones and sit…