Service experience: how to truly reach your client and turn a salon visit into a luxury experience We all know...


What Does It Take to Be a PRO?
Professionalism doesn’t happen by accident. What defines a true PRO hairstylist?
A skilled hairstylist stands out by mastering the perfect balance of top-tier technical expertise and exceptional customer service. When you command cutting and coloring techniques, understand hair and scalp needs, use the right tools, and stay updated on trends, you are a true PRO hairstylist.
Showcase your passion for the craft and bring out the best in your clients while setting the bar higher in the hair industry. The Four Reasons Professional range and Professional education program support you as a top-tier professional – making your expertise visible. Discover the Professional range and find the perfect tools to support your expertise!

Four Reasons Professional Bio-Molecule Repair™
It’s time to think about the entire structure of hair.
Hair is damaged in chemical treatments beyond just at a single bond: therefore, solving just one problem is not enough. It’s time to repair and protect hair with technology that considers the hair in its entirety.
Four Reasons Professional Bio-Molecule Repair™ line products maintain the function of the cuticle layer and repair internal damages of the hair so that the difference can be felt and seen.
Four Reasons Professional Pure Detox
For Fresh Starts.
To ensure that metals and minerals do not surprise you during a chemical treatment: stay one step ahead.
Four Reasons Professional Pure Detox products effectively remove metals and minerals from the hair, neutralize their negative effects during chemical treatments, and further prevent them from attaching to the hair.


Four Reasons Professional Moisture Dose
Offer the Right Amount of Moisture.
The Four Reasons Professional Moisture Dose line is your tool for dry, coarse, lifeless, frizzy, and dull hair, especially when there are no significant structural damages. The products are designed to provide your clients with quality care, even for the driest hair.
Four Reasons Professional Color Protect
Let Colors Shine.
The Four Reasons Professional Color Protect line is your essential tool for colored, easily fading, lifeless, and dull hair. These products help keep all hair colors vibrant for longer, including hard-to-maintain shades, brown tones, and bright colors. They offer a solution for anyone seeking stunning, long-lasting radiance and shine in their hair.


Four Reasons Professional No Yellow
Keep Light Hair Bright.
Four Reasons Professional No Yellow Shampoo is your tool for naturally blonde, highlighted, and colored hair when warm and yellow pigments become problematic. Use the product to restore a clean tone to grey hair when it threatens to become dull and lackluster.
Four Reasons Professional Volume Boost
Offer a New Lift.
The Four Reasons Professional Volume Boost line is your tool for fine, thin, and flat hair, as well as for anyone who desires more volume.
These products give fine hair thickness and volume while moisturizing without weighing it down. You’ll achieve airiness and fullness without frizz, resulting in shiny, well-cared-for, and thicker-feeling hair.


Four Reasons Professional Styling
The Four Reasons Professional Styling line offers versatile and high-quality tools for hair styling. This line is designed to meet the demands of various hairstyles and long-lasting results.
The products make hair styling easier and effortless and are suitable for many styles and situations, whether it’s a relaxed beach style or an elegant curly hairstyle.
Four Reasons Professional Finishing
The Four Reasons Professional Finishing line is your tool for finishing hairstyles and hairdos. Everyone should finish their hair with hairspray to ensure that the effort and time invested in the style stays for a long time and looks polished.
Different levels of hold for various hair types, for all purposes and occasions. All hairsprays in the finishing category offer UV and humidity protection, safeguarding the hairstyle from humidity and protecting hair from the negative effects of UV rays, such as color fading, dryness, and brittleness. Finish your hairstyles with the Professional series hairspray to ensure they last all day—regardless of weather conditions.

Do you want to learn more about the renewed Four Reasons Professional range?
Explore Four Reasons Professional trainings
Four Reasons Professional Product training 2025
Four Reasons Professional Product training 2025 Make the most of what Four Reasons Professional has to offer! The training...
Learn more about Four Reasons Professional
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Four reasons to choose Four Reasons Professional
PROFESSIONALISM: Developed to meet the demands of professional hairdressers
FUNCTIONALITY: Products for different hair types and to meet every hair’s needs
VERSATILITY: A complete range of tools for all salon services and additional treatments
EXCLUSIVITY: Available only in salons, individually recommended by hairstylists