Welcome to Four Reasons
Distributing Hair Happiness
Ever thought about what makes a hair product more than a bottle of goo? Take a look at Four Reasons; we innovate the best recipes for our products with the industry’s leading experts, manufacture the goods and are suppliers and distributors ourselves. The whole package, wrapped in a cozy, professional blanket.
Joining hands with us is a way into a world of possibilities. With Four Reasons, you’re not just a distributor; you are part of a fabulous community that’s got your back, front, and even those hard-to-reach places. Personal service? Support for success? Opportunities to evolve? We create a runway for you to strut your stuff. We’re all about hair, flair, and a touch of shameless self-love.
So, what do you say? Ready to let your hair down and join the Four Reasons family? It’s more than a partnership; it’s a party, and you’re the guest of honour.
Products and Services for Distributors
At Four Reasons, we offer a unique product and service concept that is inspiring and provides added value for salon professionals.
With our strong expertise in hair, we have developed a complete and diverse portfolio of products to meet every need of modern hairdressers and consumers.
Hair knowledge is best when it’s shared: our engaging education concept empowers your business growth and offers new opportunities.
Added Value for Distributors
#1 EXPERTISE
Nearly 30 years of experience means a complete understanding of hair. As a Nordic hair cosmetics brand, we are experts in creating solutions for high quality salon services.
#2 INNOVATIVE PRODUCTS
Exceptional products for lightening, toning and repairing hair. We offer new ways to protect hair during chemical treatments and prevent damage from environmental and mechanical stress.
#3 GROWTH
A broad and modern product range that sparks interest in both salon professionals and consumers.
#4 PROFITABLE PARTNERSHIP
We work closely with our distributors, building on proven success stories, and are dedicated to their success.
Four Reasons Product Portfolio
The Four Reasons range offers a comprehensive selection of salon only products.
53 % technical products, 47 % resale products
Our product development takes advantage of the latest innovations in the industry and our range includes some of the most hyped products in the hairdressing industry such as Four Reasons Professional Bio-Molecule Repair®, Four Reasons Luxima and Four Reasons Matcha Bleach.
Products for Professionals
Hair colors, developers, bleaches, perms – you name it, we got it. Our technical products have been developed in cooperation with professional hair stylists to serve hair salons both with great value and ease of use. It is easy to succeed with our reliable color products!
Products for Salon and Home Care
Straight or curly, colored or natural, long or short. Whatever the hairstyle and type, the Four Reasons range has the products for the unique look.
Our collection includes four product ranges that appeal to both professionals and consumers. The range caters to different hair types and customer needs, offering an excellent balance between value and performance.
Four Reasons Professional is exclusively for salons. It provides stylists with exceptional tools for salon use and offers consumers an exclusive selection of premium products for home use.
Where Do We Come From? Four Reasons as a Company
Established in 1997, Miraculos Oy is the largest company in Finland specializing in the sales, marketing and import of the hair salon sector’s products and services. Our own brand, Four Reasons, is the most successful line of salon cosmetics in Finland by many indicators; half of Finnish women use products of the range and, in addition to Finland, it’s available in 15 export countries.
In addition to the Four Reasons products and training services aimed at professional hair stylists, our product range includes popular international hair cosmetics brands, such as Paul Mitchell and Olaplex.
Miraculos is part of the family-owned Finnish Transmeri Group with a turnover of EUR 298 million in 2022. In all, the group employs more than 800 people.
A Successful Distributor Partnership
We have solid experience of working with distributors over several years
“The strengths of the Four Reasons brand are strong branding, good materials, great products, and a great community. Our clients are proud to be a part of the Four Reasons community.”
Sophia Hyökyvaara CEO & Thomas Addison Marketing Director
S&T Global Co
USA
“I think Four Reasons is a brand that has the potential to be an industry leader, always following trends and offering innovative products. To create great brands, you need great people. That’s what Four Reasons is all about.”
Fredrik Gelkner CEO
HeadBrands
Sweden, Norway and Denmark
Want to Learn More About Us?
Are you interested in learning more about us and how you can become a distributor in your country?
Four Reasons Success Stories
OUR MARKETS
Czech Republic
Salon Servis S.R.O
www.fourreasons.cz
Denmark
HeadBrands
www.headbrands.dk | info@headbrands.dk
Estonia
Cutrico Hair Oy
www.cutrico.ee | tellimine@cutrico.ee
Greece
Nik. Souleles And Sia O.E.
www.dialgroup.gr
Hungary
Belvedere Szalon KFT.
https://www.frh.hu/ | judit.forro@frh.hu
Latvia
Skaistuma Bārs
www.sbpro.lv | info@sbpro.lv
Lithuania
Meistro Pasaulis
www.meistropasaulis.lt | info@meistropasaulis.lt
Moldova
SC Svitol-Art SRL
info@svitolart.com
Norway
HeadBrands
www.headbrands.no | info@headbrands.no
Poland
Vi Art Product Poland
viartproductpl@gmail.com
Tel +48452614463
Romania
Salon Distribution SRL
salondistributioncluj@gmail.com
Sweden
HeadBrands
www.headbrands.se | info@headbrands.se
The Great Britain
Four Reasons UK
www.fourreasons.co.uk | info@fourreasons.co.uk
The Netherlands
The Netherlands |Bookies Hair Supplies B.V
email : info@bookies.nl
phone
+31 (0)104355152
Ukraine
LLC VI-ART Ukraine
fourreasonsukraine@gmail.com
USA
S&T Global Co.
www.fourreasons.us
