Everyone in the hair industry knows just how crucial customer service is. This two-part video training, led by the master of client encounters Piatu Puhakka, offers practical knowledge and concrete tips on how to create unforgettable customer experiences: from the very first impression to the final goodbye.
The first video focuses on what needs to happen before you even meet your client. A client starts forming an opinion of you based on what they see online, and often before they’ve ever reached out. But what exactly influences that perception? In this video, you’ll explore your marketing presence, social media visibility, ongoing education, trend awareness, and everything to consider when setting up appointments.
You’ll gain tools to grow your visibility as an expert and strengthen your personal brand. After watching, you’ll know how to spark interest in your services and leave a positive impression before the client even walks through the door.
The second video dives deep into what happens inside the salon and how to turn your service into a true luxury experience. Piatu’s insights are packed with lightbulb moments that’ll boost your confidence and passion for customer interactions.
Piatu walks you through the key stages of the client journey: the welcome, consultation, treatment phase, and the finishing touches. You’ll get hands-on tools to take your customer service to the next level, learn to read your client better, recommend products naturally, build loyalty, and showcase your expertise. Everything you learn can be put to use immediately with your very next client.
- What your client sees before they visit the salon
- Marketing as a hair professional
- How to build credibility and strengthen your personal brand
- The power of social media
- Trend awareness and how to keep up
- Tips for the booking process
E-education >
Beyond the Chair – The Ultimate Customer Experience
Service experience: how to truly reach your client and turn a salon visit into a luxury experience
We all know how crucial customer service is in the hair industry. This service experience training consists of two video sessions, hosted by the expert of customer encounters, Piatu Puhakka.
Everyone in the hair industry knows just how crucial customer service is. This two-part video training, led by the master of client encounters Piatu Puhakka, offers practical knowledge and concrete tips on how to create unforgettable customer experiences: from the very first impression to the final goodbye.
The first video focuses on what needs to happen before you even meet your client. A client starts forming an opinion of you based on what they see online, and often before they’ve ever reached out. But what exactly influences that perception? In this video, you’ll explore your marketing presence, social media visibility, ongoing education, trend awareness, and everything to consider when setting up appointments.
You’ll gain tools to grow your visibility as an expert and strengthen your personal brand. After watching, you’ll know how to spark interest in your services and leave a positive impression before the client even walks through the door.
The second video dives deep into what happens inside the salon and how to turn your service into a true luxury experience. Piatu’s insights are packed with lightbulb moments that’ll boost your confidence and passion for customer interactions.
Piatu walks you through the key stages of the client journey: the welcome, consultation, treatment phase, and the finishing touches. You’ll get hands-on tools to take your customer service to the next level, learn to read your client better, recommend products naturally, build loyalty, and showcase your expertise. Everything you learn can be put to use immediately with your very next client.
- What your client sees before they visit the salon
- Marketing as a hair professional
- How to build credibility and strengthen your personal brand
- The power of social media
- Trend awareness and how to keep up
- Tips for the booking process
